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Perspectives on Multimodality

Edited by Eija Ventola, Cassily Charles and Martin Kaltenbacher

University of Salzburg

Document Design Companion Series 6

2004. x, 250 pp.
Publishing status: Available

Hardbound – In stock
978 90 272 3206 9 / EUR 95.00
978 1 58811 595 9 / USD 143.00

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This volume sign posts several paths of multimodality research and theory-building today. The chapters represent a cross-section of current perspectives on multimodal discourse with a special focus on theoretical and methodological issues (mode hierarchies, modelling semiotic resources as multiple semiotic systems, multimodal corpus annotation). In addition, it discusses a wide range of applications for multimodal description in fields like mathematics, entertainment, education, museum design, medicine and translation.

Introduction Eija Ventola and Martin Kaltenbacher	1–6
Part I — Multimodal Issues
In between Modes: Language and Image in Printed Media Hartmut Stöckl	9–30
Modelling Multiple Semiotic Systems: The Case of Gesture and Speech Peter Muntigl	31–50
Problematising ‘Semiotic Resource’ Victor Lim Fei	51–62
Multimodality and Empiricism: Preparing for a Corpus-based Approach to the Study of Multimodal Meaning-making John A. Bateman, Judy Delin and Renate Henschel	65–87
Part II — Analyses and Applications
On the Effectiveness of Mathematics Kay O’Halloran	91–117
Multimodality in Language Teaching CD-ROMs Martin Kaltenbacher	119–136
The Multiple Modes of Dirty Dancing: A Cultural Studies Approach to Multimodal Discourse Analysis Markus Rheindorf	137–152
Multimodal Text Analysis and Subtitling Christopher Taylor	153–172
Multimodality in the Translation of Humour in Comics Klaus Kaindl	173–192
Multimodality in Operation: Language and Picture in a Museum Andrea Hofinger and Eija Ventola	193–209
Drawing on Theories of Inter-semiotic Layering to Analyse Multimodality in Medical Self-Counselling Texts and Hypertexts Eva Martha Eckkrammer	211–226
On the Multimodality of Interpreting in Medical Briefings for Informed Consent: Using Diagrams to Impart Knowledge Kristin Bührig	227–241
Index	243–248

Communication Studies: Communication Studies
Linguistics: Discourse studies
Pragmatics
Semiotics

Perspectives on Multimodality

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