Publications

Publication details [#21130]

Mann, William C. and Sandra A. Thompson, eds. 1992. Discourse description: Diverse linguistic analyses of a fund-raising text. John Benjamins. xiii + 409 pp.
Publication type
Book – edited volume
Publication language
English
Keywords
commercial language | communicative effect | discourse analysis

Annotation

This collective volume presents various linguistic analyses of a fund-raising text, which demonstrates language working beyond common perceptions, as it is required to account for different communication effects. The selected text, a letter, was mailed in bulk by Zero Population Growth (Washington), an organization concerned about overpopulation in the United States.

Articles in this volume

Callow, Kathleen and John C. Callow. Text as purposive communication: A meaning-based analysis. 5–37
Mann, William C., Christian M.I.M. Matthiessen and Sandra A. Thompson. Rhetorical structure theory and text analysis. 39–78
Meyer, Bonnie J.F. An analysis of a Plea for Money. 79–108
Longacre, Robert E. The discourse strategy of an appeals letter. 109–130
Winter, Eugene. The notion of unspecific versus specific as one way of analysing the information of a fund-raising letter. 131–170
Jordan, Michael P. An integrated three-pronged analysis of a fund-raising letter. 171–226
Pike, Evelyn G. How I understand a text - via the structure of the happenings and the telling of them. 227–261
Chafe, Wallace. The flow of ideas in a sample of written language. 267–294
Prince, Ellen F. The ZPG letter: Subjects, definiteness, and information-status. 295–326
Halliday, M.A.K. Some lexicogrammatical features of the zero population growth text. 327–358
Martin, J.R. Macro-proposals: Meaning by degree. 359–396
Benson, James D. and William S. Greaves. Collocation and field of discourse. 397–409