Publications

Publication details [#42570]

Jacobs, Geert and Kim Sleurs. 2005. Beyond preformulation: an ethnographic perspective on press releases. Journal of Pragmatics 37 (8) : 1251–1273.

Publication type

Article in journal

Publication language

English

Keywords

ethnography | metapragmatic term | press release

Place, Publisher

Elsevier

Journal WWW

www.sciencedirect.com/web-editions

Annotation

This paper presents an ethnographic perspective on preformulation in press releases, and in particular in press releases written at the public relations (PR) department of a major Belgian bank.