S. proposes a pragmatic analysis of speech behavior to describe the real linkage between language and culture (discussing notions such as speech events, referential and nonreferential functions, 'metasemantics', 'performative' speech, pragmatic categories, indexical presupposition, rules of use, Peirce's trichotomy of signs, icons, symbols, shifters, indexes, speech acts, pragmatic strategy, and 'metapragmatics' and metapragmatic awareness).