Vol. 15:1 (2007) ► pp.1–15
Comparing typefaces for airport signs
This study combined three research methodologies to inform the choice of a typeface for signs at London’s Heathrow Airport. The methodologies were legibility testing, qualitative consumer research, and expert review. The study showed that, contrary to a number of expert predictions, the serifed typeface performed as well as the sans serif in legibility testing. Character width was a more significant factor in legibility, with condensed sans serif performing relatively poorly. The use of multiple methodologies led to a richer basis for decision-making: the qualitative research revealed clear genre expectations among airport users for sans serif signs; the expert reviewers raised a range of additional issues of genre, culture and context.
https://doi.org/10.1075/idj.15.1.01wal
Cited by
Cited by 9 other publications
This list is based on CrossRef data as of 30 march 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.