Article published In:
Journal of Argumentation in ContextVol. 4:3 (2015) ► pp.286–298
Visual argumentation in political advertising
A context-oriented perspective
In this paper, political advertisements in Norway are characterized as an argumentative activity type, following the pragma-dialectal theory of argumentation. Drawing on insights from political theory, marketing theory, Norwegian media regulations and empirical research into Norwegian political communication the conventions of the activity type are discussed. It is also explained how these conventions influence the arguer’s strategic maneuvering.
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2017. Argument by multimodal metaphor as strategic maneuvering in video advertising. Journal of Argumentation in Context 6:3 ► pp. 359 ff.
Hoem Iversen, Magnus
2017. Chapter 8. Employing film form and style in the argumentative analysis of political advertising. In Multimodal Argumentation and Rhetoric in Media Genres [Argumentation in Context, 14], ► pp. 218 ff.
Tseronis, Assimakis
2017. Chapter 18. Analysing multimodal argumentation within the pragma-dialectical framework. In Contextualizing Pragma-Dialectics [Argumentation in Context, 12], ► pp. 335 ff.
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