Constructing women’s “different voice”
Gendered mediation in the 2015 UK General Election
Since the 1990s, media commentators in the UK and elsewhere have praised women for introducing a “visibly
different style of politics”, one symbol of which is the alleged preference of female politicians for a less adversarial and more
co-operative style of political speech. Drawing on an analysis of the 2015 UK General Election campaign, we argue that this notion
of women’s “different voice” has become increasingly central to the media’s construction of prominent female politicians as public
figures, despite the evidence that it does not reflect any clear-cut pattern of differentiation between male and female political
speakers of equivalent status and experience. Though it may seem to be an advance on previous negative representations of female
politicians, we suggest that it reproduces – albeit in a “modernized” form – the long-established tendency of the media to
evaluate women in relation to gendered norms and expectations, while men are judged as individuals.
Article outline
- 1.Introduction
- 2.Gendered mediation and the representation of women’s political speech
- 3.“It was the women wot won it”: The press coverage of GE2015
- 4.The gendering of Nicola Sturgeon
- 5.Conclusion: Dilemmas of difference
- Acknowledgements
- Notes
-
References
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Women's Studies International Forum 88
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