Cross-modal repetition priming with homophones provides clues about representation in the word recognition system
In three experiments, we assessed the impact of auditory homophone primes (/swi:t/) on lexical decisions to visually presented low-frequency (suite) and high-frequency (sweet) homophone spellings. In Experiment 1 we investigated the time course of these cross-modal repetition priming effects. Results suggested that low-frequency homophone spellings do not reach the same activation level as nonhomophones, even at long SOAs. There were no differences in priming between high-frequency homophones and nonhomophones. In Experiments 2 and 3 we attempted to eliminate the impact of strategies with lower proportions of repetition primes. Results showed smaller priming effects for both low- and high-frequency homophones than for nonhomophones, suggesting that neither homophone spelling is fully activated. Implications for local and distributed models of word recognition are discussed.
Cited by (3)
Cited by three other publications
Ilicic, Jasmina, Stacey M. Baxter & Alicia Kulczynski
2018.
To Meet or Meat? Homophones in Advertising Encourage Judgments and Behaviors in Children.
Journal of Advertising 47:4
► pp. 378 ff.
Kulczynski, Alicia, Jasmina Ilicic & Stacey M. Baxter
2017.
Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments.
International Journal of Research in Marketing 34:1
► pp. 286 ff.
Davis, Derick F. & Paul M. Herr
2014.
From Bye to Buy: Homophones as a Phonological Route to Priming.
Journal of Consumer Research 40:6
► pp. 1063 ff.
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