5. Brothers in arms: Contradictory metaphors in contemporary marketing discourse

Koller, Veronika

doi:10.1075/pbns.173.08kol

Part of

Confronting Metaphor in Use: An applied linguistic approach
Edited by Mara Sophia Zanotto, Lynne Cameron and Marilda C. Cavalcanti
[Pragmatics & Beyond New Series 173] 2008
► pp. 103–125

5. Brothers in arms: Contradictory metaphors in contemporary marketing discourse

Veronika Koller

Published online: 27 March 2008

https://doi.org/10.1075/pbns.173.08kol

Cited by

Cited by 10 other publications

Order by:

A'Beckett, Ludmilla

2012. The Play of Voices in Metaphor Discourse: A Case Study of “NATIONS ARE BROTHERS”. Metaphor and Symbol 27:2 ► pp. 171 ff.

Ahmad, Rizwan, Ludmila Torlakova, Divakaran Liginlal & Robert Meeds

2020. Figurative Language in Arabic E-Commerce Text. International Journal of Business Communication 57:3 ► pp. 279 ff.

Begonja, Helga & Diana Prodanović Stankić

2024. ‘QUO VADIS, CORONA?’: METAPHORICAL FRAMING OF THE PANDEMIC IN DAILY PRESS. Годишњак Филозофског факултета у Новом Саду 48:1-2 ► pp. 263 ff.

Gavins, Joanna

2009. The year’s work in stylistics 2008. Language and Literature: International Journal of Stylistics 18:4 ► pp. 367 ff.

Golden, Anne

2021. The relationship between topic and metaphor in second-language learners’ essays. Metaphor and the Social World 11:2 ► pp. 261 ff.

Golden, Anne & Guri Steien

2021. Mashi – this language was in my ears. Metaphor and the Social World 11:2 ► pp. 329 ff.

Ison, Ray, Catherine Allan & Kevin Collins

2015. Reframing water governance praxis: Does reflection on metaphors have a role?. Environment and Planning C: Government and Policy 33:6 ► pp. 1697 ff.

Negro, Isabel

2016. The human being as the target of crisis metaphors in English, Spanish and French. Metaphor and the Social World 6:2 ► pp. 177 ff.

Wackers, Dunja Y. M., H. José Plug & Gerard J. Steen

2020. Violence metaphors for cancer. Metaphor and the Social World 10:1 ► pp. 121 ff.

Wiliński, Jarosław

2017. War Metaphors in Business: A Metaphostructional Analysis. Anglica. An International Journal of English Studies :26/2 ► pp. 61 ff.

This list is based on CrossRef data as of 11 april 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.