Engagement in Professional Genres

Editor

Carmen Sancho Guinda | Universidad Politécnica de Madrid

Hardbound – Available

ISBN 9789027202185 | EUR 99.00 | USD 149.00

e-Book –

ISBN 9789027262943 | EUR 99.00 | USD 149.00

Engagement has turned essential in today’s communication, as professional communities are becoming more specialised and transient, and their audiences more diverse. Promotionalism and competitiveness, in addition, increasingly pervade human activity, and thus engaging readers, listeners and viewers to attract and persuade them is part of the know-how of almost every profession. The eighteen chapters in this book, written by well-known discourse analysts from different nationalities and research backgrounds, and with various interests and understandings of communicative engagement, guide us through a discovery of perspectives and strategies across work settings and practices, genres, semiotic modes, discourses, disciplines, and theoretical frameworks and methods. They build a mosaic that leads to a broad picture of (meta)discursive engagement as (di)stance and raises current issues, challenges, and future research directions.

[Pragmatics & Beyond New Series, 301] 2019. xiv, 373 pp.

Publishing status:

https://doi.org/10.1075/pbns.301

Table of Contents

Acknowledgements | pp. ix–x

Foreword: Bringing in the reader

Ken Hyland | pp. xi–xiv

Chapter 1. Networking engagement in professional practices: Towards an integrative view

Carmen Sancho Guinda | pp. 1–26

Section I. Monomodal genres

Chapter 2. Positioning and proximity of reader engagement: Authorial identity in professional and apprentice academic genres

Feng (Kevin) Jiang and Xiaohao Ma | pp. 29–46

Chapter 3. Authorial engagement in business emails: A cross-cultural analysis of attitude and engagement markers

María Luisa Carrió-Pastor | pp. 47–66

Chapter 4. Challenging the concept of pure objectivity in British and Spanish hard news reports: The case of the 2006 Lebanon War

Anne McCabe and Isabel Alonso Belmonte | pp. 67–86

Chapter 5. Rebuilding trust in the banking sector: Engaging with readers in corporate press releases

Yvonne McLaren-Hankin
Chapter 6. Interrogative engagement as a pragmatic and textual function in Legal Studies

Michele Sala
Chapter 7. Patients engaging their doctors in the doctor-patient relationship: Discourse perspectives on relationship-centred care

Robyn Woodward-Kron, Emily Wilson and Jane Gall
Chapter 8. “Let’s have that conversation on next quarter’s call”: (Dis)engagement markers in Q&A sessions of earnings conference calls

Belinda Crawford Camiciottoli
Section II. Intersemiotic genres

Chapter 9. Multiplying engagement: Visual-verbal intersemiosis in an online medical research article

Daniel Lees Fryer | pp. 157–178

Chapter 10. Researchers’ move from page to screen: Addressing the effects of the video article format upon academic user engagement and knowledge-building processes

Jan Engberg and Carmen Daniela Maier | pp. 179–196

Chapter 11. Recruitment websites and the socialization of new employees: Dialogicity and graduation

Ruth Breeze | pp. 197–216

Chapter 12. Verbal and nonverbal engagement devices in business persuasive discourse: The elevator pitch

Mercedes Díez Prados | pp. 217–242

Chapter 13. Scifotainment : Evolving multimodal engagement in online science news

Yiqiong Zhang | pp. 243–258

Chapter 14. How much do U.S. patents disclose? A generic game of hide-and-seek

Ismael Arinas Pellón | pp. 259–276

Chapter 15. Gestural silence: An engagement device in the multimodal genre of the chalk talk lecture

Chloë G. Fogarty-Bourget, Natasha Artemeva and Janna Fox | pp. 277–296

Chapter 16. Silence and engagement in the multimodal genre of synchronous videoconferencing lectures: The case of Didactics in Mathematics

Mercedes Querol-Julián and Blanca Arteaga-Martínez | pp. 297–320

Chapter 17. Organizational metadiscourse across lecturing styles: Engagement beyond language

Edgar Bernad-Mechó and Inmaculada Fortanet-Gómez | pp. 321–340

Chapter 18. Engagement of readers/customers in the discourse of e-tourism promotional genres

Francisca Suau-Jiménez | pp. 341–358

Notes on contributors | pp. 359–364

Names index | pp. 365–366

Subject index | pp. 367–374

Cited by (4)

Cited by four other publications

Order by:

Bocanegra-Valle, Ana

2023. Engaging in predatory practices: How editors persuade prospective authors. Círculo de Lingüística Aplicada a la Comunicación 93 ► pp. 117 ff.

Adam, Martin

2021. SENTIMENT(ALITY) AS A MEANS OF PERSUASION: ON THE THIN ICE OF MANIPULATION IN PROTESTANT SERMONS. Discourse and Interaction 14:2 ► pp. 5 ff.

Dontcheva-Navratilova, Olga

2020. Persuasion and Specialised Discourse in a Changing World. In Persuasion in Specialised Discourses, ► pp. 339 ff.

Paltridge, Brian

2020. Engagement and reviewers’ reports on submissions to academic journals. Journal of English for Research Publication Purposes 1:1 ► pp. 4 ff.

This list is based on CrossRef data as of 27 july 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.

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