Sally Elizabeth Cowan
List of John Benjamins publications for which Sally Elizabeth Cowan plays a role.
Article
2019 Cultural localisation as a strategy to preserve the persuasive function in the translation of tourism websites from French into English The Journal of Internationalization and Localization 6:2, pp. 131–152 | Article
Tourist promotional texts function like advertising texts in that they aim to “persuade, lure, woo, and seduce” (Dann 1996). In the context of global marketing, tourists can be considered consumers who seek to escape from ordinary life carrying their culturally embedded mindsets with them.… read more