Xu Cihua

List of John Benjamins publications for which Xu Cihua plays a role.

Title

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Argumentative Discourse in Contemporary China: A pragma-dialectical perspective

Edited by Peng Wu and Xu Cihua

Special issue of Journal of Argumentation in Context 6:3 (2017) vi, 126 pp.
Subjects Communication Studies | Discourse studies | Pragmatics

Articles

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Chuanrui, Zhang and Xu Cihua 2017 Argument by multimodal metaphor as strategic maneuvering in video advertising: The case of the Lin Dan Commercial  Argumentative Discourse in Contemporary China: A pragma-dialectical perspective, Wu, Peng and Xu Cihua (eds.), pp. 359–380 | Article
The present study analyzes the strategic maneuvering in the Lin Dan Commercial (LDC), an anti-corruption advertisement broadcasted on China Central Television, with the help of pragma-dialectics and conceptual metaphor theory. In order to evaluate the LDC’s reasonableness and effectiveness, this… read more
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Wu, Peng and Xu Cihua 2017 Argumentative discourse in contemporary China: A pragma-dialectical perspective Argumentative Discourse in Contemporary China: A pragma-dialectical perspective, Wu, Peng and Xu Cihua (eds.), pp. 277–284 | Introduction