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discursive means deployed by the authors of the signs to project themselves and their businesses favourably. It is shown that the
accounts used at the micro-level of discourse align to various degrees with the dominant discourses surrounding the pandemic at
the macro-level and with the values these discourses draw upon. It is also shown that the accounts are used to reframe the
public’s understanding of the closures and to construct identities congruent with the interests of the business owners, ensuring
post-pandemic continuity.
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Cited by (7)
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2024. Pragmatics in the service of marketing: The case of COVID-19 semi-commercial public signs. Journal of Pragmatics 221 ► pp. 32 ff.
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2023. Managing multilingualism in a tourist area during the COVID-19 pandemic. Journal of Pragmatics 210 ► pp. 52 ff.
Ogiermann, Eva
2023. Introduction. Pragmatics and Society 14:2 ► pp. 197 ff.
2023. Authority and solidarity on the Estonian COVID-19 signs: In line with the government's guidelines, we ask you to wear a mask. Frontiers in Artificial Intelligence 5
Wei, Jilan
2023. Please wear a face mask: The role of British business in regulating mask-wearing through signage. Journal of Pragmatics 216 ► pp. 6 ff.
This list is based on CrossRef data as of 24 december 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers.
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