Conceptual metaphor in trading card games
The case of Yu-Gi-Oh!
The current study aims to demonstrate that trading card games (TCGs), also called collectible card games (CCGs),
represent a potentially fruitful area of research in metaphor studies. A popular trading card game called
Yu-Gi-Oh! is examined, and the argument is made that players utilize the cognitive mechanisms of conceptual
metaphor to conceptualize its core game mechanics. Based on the results of a survey (n = 186) it was concluded
that players conceptualize such game mechanics in line with the logics inherent in the Location Event Structure Metaphor, in
conjunction with the metaphors birth is arrival, life is being present here, and death is departure.
This implies that it is precisely the embodied cognitive mechanisms of conceptual metaphor which allow for a shared,
intersubjective understanding between players to exist regarding the meanings of various gameplay scenarios in
Yu-Gi-Oh!, and possibly in many other trading card games as well.
Article outline
- 1.Introduction
- 2.Conceptual metaphor theory
- 2.1Location event structure metaphor
- 3.
Yu-Gi-Oh! game mechanics and the location ESM
- 4.Data and methodology
- 5.Analysis
- 5.1States are locations
in Yu-Gi-Oh!
- 5.2Changes are movements, causes are forces, and causation is forced movement in
Yu-Gi-Oh!
- 5.3Is there a difference with regard to Spell and Trap Cards?
- 6.Conclusion
- Acknowledgments
-
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