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cultural models
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branding
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cultural models
Feng, Mei
.
2021.
Towards a cultural model of qi in TCM
: Based on the conceptual metaphors of qi in Huang Di’s Inner Classic.
Review of Cognitive Linguistics
19
(1) : 1–25.
Pérez Hernández, Lorena
.
2015.
The role of mitigation and strengthening cognitive operations in brand names design: a case study of Spanish and American wine brands
.
Social Semiotics
26
(2) : 128–150.
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