By choosing to use different linguistic approaches as a theoretical basis of their study of translation as a process of picture-taking, Almanna & Al-Shehari offer readers an original view of the translator’s work. In addition to laying emphasis on the importance of giving full consideration to the mental image(s) conjured up in the mind of the translators, the book provides an introduction to structural semiotics, interpretive semiotics, functional grammar, semantics and cognitive linguistics. The book focuses on a specific pair of languages, English and Arabic, and presents the relationships generated by texts’ translation, including adverts and other types of texts, between these two languages.