Despite the decline in literary translation into English documented by some scholars, the broadsheets and review journals published in the United Kingdom continue to invite reviewers - who are themselves usually creative authors in their own right - to review translated literature. Occasionally, broader questions of translation are also discussed. This paper examines a sample of such reviews in an attempt to uncover the parameters defining the usually implicit framework within which translation criticism is conducted and what seems to be the overwhelmingly preferred translation strategy.