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Publication details [#26300]

Rooyen, Marlie van and Jacobus A. Naudé. 2009. A model for the translation of news agency texts (SAPA) for radio (OFM) news. Communicatio 35 (2) : 251–275.
Publication type
Article in jnl/bk
Publication language
English
Source language
Target language

Abstract

Radio is an alerting medium. The time available to news is very limited and this is why radio news stories are condensed. Furthermore, news for broadcast is written in a conversational style. In the case of news wires, such as the South African Press Association (SAPA), news reports are written for print media. Therefore, bulletin producers need to edit these texts according to the requirements for radio news. The article aims to describe how translation is used in the operational functioning of a radio newsroom, with a focus on OFM - a bilingual commercial radio station broadcasting for different parts of South Africa. OFM's bulletin producers edit and translate news text from English into Afikaans. The study uses C. Nord's functionalist model (specifically her looping model) to describe the broad methodological framework in which editing and translating processes take place at OFM. The findings show how certain elements of the model need to be adjusted in the translation SAPA texts for OFM news.
Source : Y. Gambier