21 results for "Advertising"
- The role of translation in language standardization: The case of EgyptHisham M. Ali | PRAG 36:3 (2025) pp. 307–331 | Article
- “Why we are voting Biden-Harris”: A multimodal cohesion analysis of the Democratic party’s 2020 Presidential Campaign adsAna Belén Cabrejas-Peñuelas | PRAG 36:3 (2025) pp. 332–368 | Article
- Emotional language within influencer marketing on YouTube: A qualitative case study of twelve videos from Spanish YouTubersSanna Pelttari | PRAG 36:3 (2025) pp. 424–450 | Article
- The role of multimodality and intertextuality in accentuating humor in Algerian Hirak’s
postersMohammed Nahar Al-Ali & Badra Hadj Djelloul | PRAG 35:1 (2023) pp. 1–24 | Article
- China’s real estate agents’ persuasion realizations on WeChat MomentsJianyou He & Dengshan Xia | PRAG 35:4 (2024) pp. 529–554 | Article
- Millennial identity work in BlablaCar online reviewsMaría de la O Hernández-López | PRAG 34:1 (2023) pp. 134–159 | Article
- Translating politeness on public notices with a directive function in Thessaloniki: A cross-cultural perspectiveChristopher Lees | PRAG 34:4 (2023) pp. 534–564 | Article
- Deceptive clickbaits in the relevance-theoretic lens: What makes them similar to punchlinesMaria Jodłowiec | PRAG 33:3 (2022) pp. 418–435 | Article
- The shared story of #JeSuisAylan on Twitter: Story participation and stancetaking in visual small storiesKorina Giaxoglou & Tereza Spilioti | PRAG 30:2 (2020) pp. 277–302 | Article
- The structural format and rhetorical variation of writing Chinese judicial opinions: A genre analytical approachZhengrui Han, Vijay K. Bhatia & Yunfeng Ge | PRAG 28:4 (2018) pp. 463–488 | Article
- Where cultural references and lexical cohesion meet: Toward a multi-layer framing analysisMing-Yu Tseng | PRAG 28:4 (2018) pp. 573–598 | Article
- Plastic letters: Alphabet mixing and ideologies of print in Ukrainian shop signsJennifer A. Dickinson | PRAG 25:4 (2015) pp. 517–534 | Article
- Lebanese political advertising and the dialogic emergence of signsDiane Riskedahl | PRAG 25:4 (2015) pp. 535–551 | Article
- Dialogicality and dialogue: An analysis of complexity and dynamics of fictitious dialogues in spanish and mexican television advertisingGonzalo Martínez-Camino | PRAG 22:4 (2012) pp. 615–650 | Article
- Humor in code-mixed airline advertisingMaría José García Vizcaíno | PRAG 21:1 (2011) pp. 145–170 | Article
- Metaphor-based zeugmas in web-based promotional tourism discourse: A formal-functional studyNazi Iritspukhova | Published online 18 August 2025 | Article
- Using interactional metadiscourse for rapport management: A study of Chinese university enrolment posts on WeChatJialu Wang & Geqi Wu | Published online 24 April 2025 | Article
- Verbo-visual metafunctions and interactional metadiscourse strategic cues in Arabic advertisements: Verbo-visual strategies in Arabic adsMohammed Nahar Al-Ali | Article
- Infinitives, discourse viewpoint, and referential interpretation of the initiator in Spanish digital news
discourseMiguel A. Aijón Oliva | Published online 31 July 2025 | Article
- Mitigation and facework: The German modal particle mal in speculations and estimatesJessica Marsh | Article
- A comparative study of U.S. and Chinese companies’ use of multimodal
interactional metadiscourse on TwitterWenjuan Xu & Xingsong Shi | Article