In:Informality in Japanese: Getting close in a formal context
Edited by Haruko Minegishi Cook and Momoko Nakamura
[Pragmatics & Beyond New Series 357] 2027
► pp. 258–273
Chapter 11Epilogue
Styling as a dynamic and ideological process of deploying multimodal semiotic resources
This content is being prepared for publication; it may be subject to changes.
Abstract
This chapter discusses the theoretical and methodological issues raised by the preceding chapters. It focusses
on issues concerning: (a) styling as a process shaped by multi-level and multimodal semiotic resources, (b) styling as an ideological
process that shapes a style as a matter of degree, and (b) multiplicity, variability, and indeterminacy in the interpretation of
styles. It discusses the contributions of each chapter as well as the outstanding issues that require further research. The latter
discussion emphasizes the need to pay more attention to the complexity of styling and the variability and indeterminacy of indexical
meanings and the need for reconsidering interactional norms.
Keywords: context, formal/informal style, ideology, indexical meanings, multimodality, styling
Article outline
- 1.Prelude
- a.Styling is a process of deploying multilevel and multimodal semiotic resources
- b.Styling is a fundamentally ideological act that shapes a style as a matter of degree
- c.The interpretation of a linguistic or nonlinguistic form that constitutes a style and also that of a style as a whole in situated practice are multiple, variable, and indeterminate
- 2.Discussion of chapters
- 2.1Section 1: “Resources to Challenge Contexts,”
- 2.2Section 2: “Styling Formality, Styling Informality,”
- 2.3Section 3: “Resisting Formality in Media”
- 3.Issues requiring further investigation
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