Lorena Pérez-Hernández
List of John Benjamins publications for which Lorena Pérez-Hernández plays a role.
Online Resource
E-ISSN 1877-9638
Book series
Yearbook
ISSN 1572-0268 | E-ISSN 1572-0276
Journal
ISSN 1877-9751 | E-ISSN 1877-976X
Titles
Metaphor and Metonymy revisited beyond the Contemporary Theory of Metaphor: Recent developments and applications
Edited by Francisco Gonzálvez-García, María Sandra Peña-Cervel and Lorena Pérez-Hernández
[Benjamins Current Topics, 56] 2013. vi, 318 pp.
Subjects Cognition and language | Cognitive linguistics | Discourse studies | Pragmatics | Semantics
Metaphor and metonymy revisited beyond the Contemporary Theory of Metaphor: Recent developments and applications
Edited by Francisco Gonzálvez-García, María Sandra Peña-Cervel and Lorena Pérez-Hernández
Special issue of Review of Cognitive Linguistics 9:1 (2011) iv, 339 pp.
Subjects Cognition and language | Cognitive linguistics
Articles
2019 From research to the textbook: Assessing speech acts representation in course book series for students of English as an L2 Revista Española de Lingüística Aplicada/Spanish Journal of Applied Linguistics 32:1, pp. 248–276 | Article
Studies on speech acts represent an extensive, multidisciplinary area of research, encompassing diverse theoretical approaches such as those stemming from pragmatic, conversational, discourse, cognitive, constructional, and functional perspectives. Altogether, these theories offer an eloquent… read more
2018 Building brand narratives with hashtags on Twitter: A cognitive-pragmatic analysis on the emergence of a new advertising subgenre Cognitive Perspectives on Genre, Vergaro, Carla (ed.), pp. 515–542 | Article
This paper investigates the use of hashtags in the building of brand narratives (i.e. the open-ended, unfolding and participative depiction of a company’s core ideology and beliefs). A collection of over 700 hashtags involved in the creation of the advertising narratives of the four leading soft… read more
2015 Approaching the utopia of a global brand: The relevance of image schemas as multimodal resources for the branding industry Multimodality and Cognitive Linguistics, Pinar Sanz, María Jesús (ed.), pp. 61–78 | Article
Increasingly global markets impose strains on the branding industry for the design of trademarks with a worldwide appeal. This paper explores the potential benefits of the exploitation of embodied schemata for this purpose. A corpus of international automobile brands is analyzed in search of the… read more
2013 Introduction to the Volume Metaphor and Metonymy revisited beyond the Contemporary Theory of Metaphor: Recent developments and applications, Gonzálvez-García, Francisco, María Sandra Peña-Cervel and Lorena Pérez-Hernández (eds.), pp. 1–10 | Article
2013 Approaching the utopia of a global brand: The relevance of image schemas as multimodal resources for the branding industry Multimodality and Cognitive Linguistics, Pinar Sanz, María Jesús (ed.), pp. 285–302 | Article
Increasingly global markets impose strains on the branding industry for the design of trademarks with a worldwide appeal. This paper explores the potential benefits of the exploitation of embodied schemata for this purpose. A corpus of international automobile brands is analyzed in search of the… read more
2011 Introduction to the Special Thematic Volume Metaphor and metonymy revisited beyond the Contemporary Theory of Metaphor: Recent developments and applications, Gonzálvez-García, Francisco, María Sandra Peña-Cervel and Lorena Pérez-Hernández (eds.), pp. 1–10 | Article
2003 Cognitive operations and pragmatic implication Metonymy and Pragmatic Inferencing, Panther, Klaus-Uwe and Linda L. Thornburg (eds.), pp. 23–49 | Article