Keywords: complaint | moral order | situated norm | emotional stance | collective identity | positioning | impoliteness formulae
Nanjing Xiaozhuang University
List of John Benjamins publications that have an author or editor affiliated with Nanjing Xiaozhuang University*
2021 Inviting a purchase: A multimodal analysis of staged authenticity in WeChat social
selling
Keywords: frames | footing | self-presentation | WeChat | status update | group chat | social selling | influencer | multimodal analysis | staged authenticity | pragmatic strategy
In: Approaches to Internet Pragmatics: Theory and practice[Pragmatics & Beyond New Series, 318] pp. 207–234
2019 Constructing ‘ordinariness’: An analysis of Jack Ma’s narrative identities on Sina Weibo
Keywords: social media | doing being ordinary | impression management | genre | storytelling | narrative identity | identity construction | order of things
In: The Construction of ‘Ordinariness’ across Media Genres[Pragmatics & Beyond New Series, 307] pp. 179–205
*Please note that this list may be inaccurate for older publications.






