Burgers, Christian, Elly A. Konijn, Gerard J. Steen & Marlies A.R. Iepsma
2015. Making ads less complex, yet more creative and persuasive: the effects of conventional metaphors and irony in print advertising. International Journal of Advertising 34:3 ► pp. 515 ff.
Good, Jennifer Ellen
2016. Creating iPhone Dreams: Annihilating E-waste Nightmares. Canadian Journal of Communication 41:4 ► pp. 589 ff.
van Enschot, Renske & Hans Hoeken
2015. The Occurrence and Effects of Verbal and Visual Anchoring of Tropes on the Perceived Comprehensibility and Liking of TV Commercials. Journal of Advertising 44:1 ► pp. 25 ff.
Van Stee, Stephanie K.
2018. Meta-Analysis of the Persuasive Effects of Metaphorical vs. Literal Messages. Communication Studies 69:5 ► pp. 545 ff.
This list is based on CrossRef data as of 31 march 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers.
Any errors therein should be reported to them.