Rhetorical appeals in fundraising direct mail letters

Cited by 8 other publications

Afful, Joseph Benjamin Archibald, Eugene Kwesi Hesse, Ebenezer Agbaglo & Emmanuel Mensah Bonsu

2023. Persuasive strategies in grant recommendation letters written by senior faculty in a Ghanaian university. ExELL 11:2 ► pp. 133 ff.

Alsharif, Amerah Abdullah

2023. Exploring the Role of Culture and Gender in the Use of Rational Appeals: A Genre Study of Saudi and Australian Students’ Emails.. SSRN Electronic Journal

Goering, Elizabeth, Ulla M. Connor, Ed Nagelhout & Richard Steinberg

2011. Persuasion in Fundraising Letters: An Interdisciplinary Study. Nonprofit and Voluntary Sector Quarterly 40:2 ► pp. 228 ff.

Lentz, Paula, Kristen Getchell, James Dubinsky & Mary Katherine Kerr

2021. Pronouns, Positioning, and Persuasion in Top Nonprofits’ Donor Appeals. International Journal of Business Communication ► pp. 232948842110621 ff.

Lipovsky, Caroline

2016. Negotiating solidarity with potential donors: a study of the images in fundraising letters by not-for-profit organizations. Functional Linguistics 3:1

Molek-Kozakowska, Katarzyna & Elżbieta Szymańska-Czaplak

2022. “Nature needs you”: discursive constructions of legitimacy and identification in environmental charity appeals. Text & Talk 42:4 ► pp. 499 ff.

Sethi, Deepa, Vijay Pereira & Vikas Arya

2021. Effect of Technostress on Academic Productivity. Journal of Global Information Management 30:5 ► pp. 1 ff.

Yilmaz, Gamze & Kate G. Blackburn

2022. How to ask for donations: a language perspective on online fundraising success. Atlantic Journal of Communication 30:1 ► pp. 32 ff.

This list is based on CrossRef data as of 24 march 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.