Part of
Examining Argumentation in Context: Fifteen studies on strategic maneuveringEdited by Frans H. van Eemeren
[Argumentation in Context 1] 2009
► pp. 257–283
Edited by Frans H. van Eemeren
[Argumentation in Context 1] 2009
► pp. 257–283
Manoeuvring with voices
The polyphonic framing of arguments in an institutional advertisement
Cited by (19)
Cited by 19 other publications
Pinto, Rosalice & Fabrizio Macagno
2023. Argumentação verbo-visual no gênero textual anúncio publicitário: uma proposta de análise. DELTA: Documentação de Estudos em Lingüística Teórica e Aplicada 39:2 
Macagno, Fabrizio & Rosalice Botelho Wakim Souza Pinto
2021. Reconstructing Multimodal Arguments in Advertisements: Combining Pragmatics and Argumentation Theory. Argumentation 35:1 ► pp. 141 ff.
De Ascaniis, Silvia, Sara Vannini & Lorenzo Cantoni
2018. Argumentation in participant-driven photo interviews: A case in ICT for development in Mozambique
. Semiotica 2018:220 ► pp. 173 ff.
Palmieri, Rudi & Sabrina Mazzali-Lurati
2016. Multiple Audiences as Text Stakeholders: A Conceptual Framework for Analyzing Complex Rhetorical Situations. Argumentation 30:4 ► pp. 467 ff.
Palmieri, Rudi & Sabrina Mazzali-Lurati
2017. Practical reasoning in corporate communication with multiple audiences. Journal of Argumentation in Context 6:2 ► pp. 167 ff.
Palmieri, Rudi & Sabrina Mazzali-Lurati
2021. Strategic Communication with Multiple Audiences: Polyphony, Text Stakeholders, and Argumentation. International Journal of Strategic Communication 15:3 ► pp. 159 ff.
Pollaroli, Chiara & Andrea Rocci
2015. The argumentative relevance of pictorial and multimodal metaphor in advertising. Journal of Argumentation in Context 4:2 ► pp. 158 ff.
van Eemeren, Frans H. & Peter Houtlosser
2015. Strategic Maneuvering: Examining Argumentation in Context. In Reasonableness and Effectiveness in Argumentative Discourse [Argumentation Library, 27], ► pp. 381 ff.
Pollaroli, Chiara
2014. Tropos y topoi: los esquemas argumentativos en los anuncios publicitarios. In Le langage manipulateur, ► pp. 241 ff.
Rocci, Andrea & Marta Zampa
2013. Peter A. Cramer: Controversy as News Discourse. Argumentation 27:3 ► pp. 327 ff.
van Eemeren, Frans H., Bart Garssen, Erik C. W. Krabbe, A. Francisca Snoeck Henkemans, Bart Verheij & Jean H. M. Wagemans
2013. Argumentation Theory. In Handbook of Argumentation Theory, ► pp. 1 ff.
van Eemeren, Frans H., Bart Garssen, Erik C. W. Krabbe, A. Francisca Snoeck Henkemans, Bart Verheij & Jean H. M. Wagemans
2013. Linguistic Approaches. In Handbook of Argumentation Theory, ► pp. 1 ff.
van Eemeren, Frans H., Bart Garssen, Erik C. W. Krabbe, A. Francisca Snoeck Henkemans, Bart Verheij & Jean H. M. Wagemans
2014. Linguistic Approaches. In Handbook of Argumentation Theory, ► pp. 479 ff.
van Eemeren, Frans H., Bart Garssen, Erik C. W. Krabbe, A. Francisca Snoeck Henkemans, Bart Verheij & Jean H. M. Wagemans
2014. Argumentation Theory. In Handbook of Argumentation Theory, ► pp. 1 ff.
Bigi, Sarah & Sara Greco Morasso
2012. Keywords, frames and the reconstruction of material starting points in argumentation. Journal of Pragmatics 44:10 ► pp. 1135 ff.
Morasso, Sara Greco
2012. Contextual frames and their argumentative implications: A case study in media argumentation. Discourse Studies 14:2 ► pp. 197 ff.
Palmieri, Rudi
2012. « Acte de Dieu » ou « Erreur humaine » ? – Analyse argumentative du débat relative à la crise de l’automobile de Détroit (2008). ILCEA :15
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