Part of
Multimodal Argumentation and Rhetoric in Media Genres
Edited by Assimakis Tseronis and Charles Forceville
[Argumentation in Context 14] 2017
► pp. 124
Barbatsis, G. S.
(1996) “Look, and I will show you something you will want to see:” Pictorial engagement in negative political campaign commercials. Argumentation and Advocacy, 33, 69–80.Google Scholar
Barnhurst, K. G., Vari, M., & Rodríguez, Í.
(2004) Mapping visual studies in communication. Journal of Communication, 54, 616–644. DOI logoGoogle Scholar
Barthes, R.
(1977) Rhetoric of the image. In R. Barthes, Image – text – music (pp. 32–51). London: Fontana.Google Scholar
Bateman, J. A.
(2014) Text and image. A critical introduction to the visual/verbal divide. London: Routledge.Google Scholar
Bateman, J. A., Tseng, C., Seizov, O., Jacobs, A., Lüdtke, A., Müller, M. G., & Herzog, O.
(2016) Towards next-generation visual archives: Image, film and discourse. Visual Studies, 31, 131–154. DOI logoGoogle Scholar
Benson, T. W.
(1974)  Joe: An essay in the rhetorical criticism of film. Journal of Popular Culture, 8, 610–618. DOI logoGoogle Scholar
Bex, F., Lawrence, J., Snaith, M., & Reed, C.
(2013) Implementing the argument web. Communications of the ACM, 56, 66–73. DOI logoGoogle Scholar
Birdsell, D. S., & Groarke, L.
(1996) Toward a theory of visual argument. Argumentation and Advocacy, 33, 1–10.Google Scholar
(2007) Outlines of a theory of visual argument. Argumentation and Advocacy, 43, 103–113. DOI logoGoogle Scholar
Blair, A. J.
(2004) The rhetoric of visual arguments. In C. A. Hill, & M. Helmers (Eds.), Defining visual rhetorics (pp. 41–62). Mahwah, NJ: Lawrence Erlbaum Associates.Google Scholar
(2012) Rhetoric, dialectic, and logic as related to argument. Philosophy and Rhetoric, 45, 148–164. DOI logoGoogle Scholar
(2015) Probative norms for multimodal visual arguments. Argumentation, 29, 217–233. DOI logoGoogle Scholar
Bloomfield, E. F., & Sangalang, A.
(2014) Juxtaposition as visual argument: Health rhetoric in Super Size Me and Fat Head . Argumentation and Advocacy, 50, 141–157. DOI logoGoogle Scholar
Bonsiepe, G.
(1965) Visual/verbal rhetoric. Ulm 14/15/16, 23–40.Google Scholar
Carston, R.
(2002) Thoughts and utterances: The pragmatics of explicit communication. Oxford: Blackwell. DOI logoGoogle Scholar
Cienki, A., & Müller, C. G.
(Eds.) (2008) Metaphor and gesture. Amsterdam: John Benjamins. DOI logoGoogle Scholar
Deppermann, A.
(Ed.) (2013) Conversation analytic studies of multimodal interaction. Special issue Journal of Pragmatics, 46. DOI logoGoogle Scholar
Dove, I. J.
(2013) Visual arguments and meta-arguments. In D. Mohammed, & M. Lewiński (Eds.), Virtues of argumentation: Proceedings of the 10th international conference of the Ontario Society for the Study of Argumentation (OSSA) 22–26 May 2013 (pp. 1–15). Ontario: OSSA.Google Scholar
(2016) Visual scheming: Assessing visual arguments. Argumentation and Advocacy, 52, 254–264. DOI logoGoogle Scholar
this volume). Arguing with illustrations: A visual archaeological debate about the proper place of Australopithecus Africanus .
Durand, J.
(1970) Rhétorique et image publicitaire. Communications, 15, 70–95. DOI logoGoogle Scholar
Feteris, E. T.
(2013) The use of allusions to literary and cultural sources in argumentation in political cartoons. In H. van Belle, P. Gillaerts, B. van Gorp, D. van de Mieroop, & K. Rutten (Eds.), Verbal and visual rhetoric in a media world (pp. 415–428). Leiden: Leiden University Press.Google Scholar
Feteris, E. T., Groarke, L., & Plug, H. J.
(2011) Strategic manoeuvring with visual arguments in political cartoons: A pragma-dialectical analysis of the use of topoi that are based on common cultural heritage. In E. T. Feteris, B. Garssen, & A. F. Snoeck Henkemans (Eds.), Keeping in touch with Pragma-Dialectics. In honor of Frans H. van Eemeren (pp. 59–74). Amsterdam: John Benjamins. DOI logoGoogle Scholar
Finnegan, C. A.
(2001) The naturalistic enthymeme and visual argument: Photographic representation in the “skull controversy.” Argumentation and Advocacy, 37, 133–149.Google Scholar
Fleming, D.
(1996) Can pictures be arguments? Argumentation and Advocacy, 33, 11–22.Google Scholar
Fokkema, D. W., & Ibsch, E.
Forceville, C.
(1996) Pictorial metaphor in advertising. London: Routledge. DOI logoGoogle Scholar
(2005) Addressing an audience: Time, place, and genre in Peter van Straaten’s calendar cartoons. Humor, 18, 247–278. DOI logoGoogle Scholar
(2006) Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for research. In G. Kristiansen, M. Achard, R. Dirven, & F. J. Ruiz de Mendoza Ibáñez (Eds.), Cognitive linguistics: Current applications and future perspectives (pp. 379–402). Berlin: Mouton de Gruyter.Google Scholar
(2014) Relevance Theory as model for analysing multimodal communication. In D. Machin (Ed.), Visual communication (pp. 51–70). Berlin: Mouton de Gruyter.Google Scholar
Forceville, C., & Clark, B.
(2014) Can pictures have explicatures? Linguagem em (Dis)curso, 14, 451–472. DOI logoGoogle Scholar
Forceville, C., & Urios-Aparisi, E.
(Eds.) (2009) Multimodal metaphor. Berlin: Mouton de Gruyter. DOI logoGoogle Scholar
Foss, S. K.
(2005) Theory of visual rhetoric. In K. L. Smith, S. Moriarty, G. Barbatsis, & K. Kenney (Eds.), Handbook of visual communication. Theory, methods, and media (pp. 141–152). Mahwah, NJ: Lawrence Erlbaum Associates.Google Scholar
Frow, J.
(2015) Genre (2nd ed.). London: Routledge.Google Scholar
Gaede, W.
(1981) Vom Wort zum Bild: Kreativ-methoden der Visualisierung. Munich: Wirtschaftsverlag Langen-Müller.Google Scholar
Gelang, M., & Kjeldsen, J. E.
(2011) Nonverbal communication as argumentation. In F. H. van Eemeren, B. Garssen, D. Godden, & G. Mitchell (Eds.), Proceedings of the 7th international conference of the International Society for the Study of Argumentation, June 29July 2 2010 (pp. 567–576). Amsterdam: SicSat.Google Scholar
Gibbons, M. G.
(2007) Seeing the mind in the matter: Functional brain imaging as framed visual argument. Argumentation and Advocacy, 43, 175–188. DOI logoGoogle Scholar
Gigante, M. E.
(2012) Accommodating scientific illiteracy: Award-winning visualizations on the covers of Science . Journal of Technical Writing and Communication, 42, 21–38. DOI logoGoogle Scholar
Gilbert, M. A.
(1994) Multi-modal argumentation. Philosophy of the Social Sciences, 24, 159–177. DOI logoGoogle Scholar
Godden, D.
(2017) On the norms of visual argument: A case for normative non-revisionism. Argumentation, 31, 395–431. DOI logo.Google Scholar
Groarke, L.
(1996) Logic, art and argument. Informal Logic, 18, 116–131. DOI logoGoogle Scholar
(2002) Are musical arguments possible? In F. H. van Eemeren, A. J. Blair, C. A. Willard, & A. F. Snoeck Henkemans (Eds.), Proceedings of the 5th conference of the International Society for the Study of Argumentation (pp. 419–422). Amsterdam: SicSat.Google Scholar
(2015) Going multimodal: What is a mode of arguing and why does it matter? Argumentation, 29, 133–155. DOI logoGoogle Scholar
this volume). Editorial cartoons and ART: Arguing with Pinocchio.
Groarke, L., Palczewski, C. H., & Godden, D.
(2016) Navigating the visual turn in argument. Argumentation and Advocacy, 52, 217–235. DOI logoGoogle Scholar
Groarke, L., & Tindale, C. W.
(2013) Good reasoning matters! (5th ed.). Toronto: Oxford University Press.Google Scholar
Gronbeck, B. E.
(1978) Celluloid rhetoric: On genres of documentary. In K. K. Campbell, & K. H. Jamieson (Eds.), Form and genre: Shaping rhetorical action (pp. 139–161). Falls Church, VA: Speech Communication Association.Google Scholar
(1995) Unstated propositions: Relations among verbal, visual, and acoustic languages. In S. Jackson (Ed.), Proceedings of the 9th SCA/AFA conference on argumentation (pp. 539–542). Annandale, VA: SCA.Google Scholar
Gross, A. G., & Harmon, J. E.
(2014) Science from sight to insight: How scientists illustrate meaning. Chicago: University of Chicago Press.Google Scholar
Groupe µ.
(1992) Traité du signe visuel. Pour une rhétorique de l’image. Paris: Seuil.Google Scholar
Halliday, M. A. K.
(1978) Language as social semiotic. London: Edward Arnold.Google Scholar
Halliday, M. A. K., & Matthiessen, C. M. I. M.
(2004) An introduction to functional grammar (3rd ed.). London: Edward Arnold.Google Scholar
Hample, D.
(2005) Arguing: Exchanging reasons face to face. Mahwah, NJ: Lawrence Erlbaum Associates.Google Scholar
Hariman, R.
(2015) Between confusion and boredom in the study of visual argument. Argumentation, 29, 239–242. DOI logoGoogle Scholar
Hill, C. A., & Helmers, M.
(Eds.) (2004) Defining visual rhetorics. Mahwah, NJ: Lawrence Erlbaum Associates.Google Scholar
Iversen, M. H.
this volume). Employing film form and style in the argumentative analysis of political advertising.
Jacquin, J.
this volume). Embodied argumentation in public debates. The role of gestures in the segmentation of argumentative moves.
Jewitt, C.
(2014a) An introduction to multimodality. In C. Jewitt (Ed.), The Routledge handbook of multimodal analysis (2nd ed., pp. 15–30). London: Routledge.Google Scholar
(Ed.) (2014b) The Routledge handbook of multimodal analysis (2nd ed.). London: Routledge.Google Scholar
Jewitt, C., Bezemer, J., & O’Halloran, K.
(2016) Introducing multimodality. London: Routledge.Google Scholar
Johnson, R. H.
(2003) Why ‘visual arguments’ aren’t arguments. In A. J. Blair, D. Farr, H. V. Hansen, R. H. Johnson, & C. W. Tindale (Eds.), Informal logic @25: Proceedings of the Windsor conference (pp. 1–13). Ontario: OSSA.Google Scholar
Kenney, K., & Scott, L. M.
(2003) A review of the visual rhetoric literature. In L. M. Scott, & R. Batra (Eds.), Persuasive imagery: A consumer response perspective (pp. 17–56). London: Routledge.Google Scholar
Kišiček, G.
(2015) The role of prosodic features in the analysis of multimodal argumentation. In B. Garssen, D. Godden, G. Mitchell, & A. F. Snoeck Henkemans (Eds.), Proceedings of the 8th international conference of the International Society for the Study of Argumentation, July 1–4 2014 (pp. 730–740). Amsterdam: SicSat.Google Scholar
Kita, S.
(Ed.) (2003) Pointing: Where language, culture, and cognition meet. Mahwah, NJ: Lawrence Erlbaum Associates.Google Scholar
Kjeldsen, J. E.
(2012) Pictorial argumentation in advertising: Visual tropes and figures as a way of creating visual argumentation. In F. H. van Eemeren, & B. Garssen (Eds.), Topical themes in argumentation theory: Twenty exploratory studies (pp. 239–256). Dordrecht: Springer. DOI logoGoogle Scholar
(2015) The study of visual and multimodal argumentation. Argumentation, 29, 115–132. DOI logoGoogle Scholar
(2016a) Studying rhetorical audiences: A call for qualitative reception studies in argumentation and rhetoric. Informal Logic, 36, 136–158. DOI logoGoogle Scholar
(2016b) Symbolic condensation and thick representation in visual and multimodal communication. Argumentation and Advocacy, 52, 265–280. DOI logoGoogle Scholar
this volume). The rhetorical and argumentative potentials of press photography.
Klug, N. -M., & Stöckl, H.
(Eds.) (2016) Handbuch Sprache im multimodalen Kontext [Handbook of language in multimodal contexts]. Berlin: Mouton de Gruyter. DOI logoGoogle Scholar
Kostelnick, C., & Roberts, D. D.
(1998) Designing visual language: Strategies for professional communicators. Boston: Allyn and Bacon.Google Scholar
Kress, G.
(2010) Multimodality: A social semiotic approach to contemporary communication. London: Routledge.Google Scholar
Kress, G., & Van Leeuwen, T.
(1996) Reading images. The grammar of visual design. London: Routledge.Google Scholar
Lake, R. A., & Pickering, B. A.
(1998) Argumentation, the visual, and the possibility of refutation: An exploration. Argumentation, 12, 79–93. DOI logoGoogle Scholar
Lakoff, G., & Johnson, M.
(1980) Metaphors we live by. Chicago: University of Chicago Press.Google Scholar
Machin, D.
(2007) Introduction to multimodal analysis. New York: Bloomsbury.Google Scholar
McQuarrie, E. F., & Phillips, B. J.
(Eds.) (2008) Go figure! New directions in advertising rhetoric. Armonk New York: ME Sharp.Google Scholar
Medhurst, M. J.
(1978) Image and ambiguity: A rhetorical approach to the Exorcist . Southern Speech Communication Journal, 44, 73–92. DOI logoGoogle Scholar
Medhurst, M. J., & Benson, T. W.
(Eds.) (1984) Rhetorical dimensions in media. A critical casebook. Dubuque, Iowa: Kendall/Hunt.Google Scholar
Medhurst, M. J., & DeSousa, M. A.
(1981) Political cartoons as rhetorical form: A taxonomy of graphic discourse. Communication Monographs, 48, 197–236. DOI logoGoogle Scholar
Messaris, P.
(1997) Visual persuasion: The role of images in advertising. London: Sage.Google Scholar
Nöth, W.
(1995) Handbook of semiotics. Bloomington: Indiana University Press.Google Scholar
O’Keefe, D. J.
(1977) Two concepts of argument. Journal of the American Forensic Association, 13, 121–128.Google Scholar
Olson, L. C.
(2007) Intellectual and conceptual resources for visual rhetoric: A re-examination of scholarship since 1950. The Review of Communication, 7, 1–20. DOI logoGoogle Scholar
Olson, L. C., Finnegan, C. A., & Hope, D. S.
(Eds.) (2008) Visual rhetoric: A reader in communication and American culture. Thousand Oaks CA: Sage.Google Scholar
Patterson, S. W.
(2010) “A picture held us captive:” The later Wittgenstein on visual argumentation. Cogency, 2, 105–134.Google Scholar
Pfau, R., Steinbach, M., & Woll, B.
(Eds.) (2012) Sign language: An international handbook. Berlin: Mouton de Gruyter. DOI logoGoogle Scholar
Poggi, I.
this volume). The “seeds” of charisma: Multimodal rhetoric of Mussolini’s discourse.
Poggi, I., & Vincze, L.
(2009) Gesture, gaze and persuasive strategies in political discourse. In M. Kipp, J. Martin, P. Paggio, & D. Heylen (Eds.), Multimodal corpora. From models of natural interaction to systems and applications (pp. 73–92). Dordrecht: Springer.Google Scholar
Pollaroli, C.
(2016) T(r)opical patterns in advertising: The argumentative relevance of multimodal metaphor in print advertisements. Unpublished doctoral dissertation, Università della Svizzera italiana, Lugano.Google Scholar
Pollaroli, C., & Rocci, A.
(2015) The argumentative relevance of pictorial and multimodal metaphor in advertising. Journal of Argumentation in Context, 4, 158–199. DOI logoGoogle Scholar
Prelli, L. J.
(Ed.) (2006) Rhetorics of display. Columbia: University of South Carolina Press.Google Scholar
Ripley, L. M.
(2008) Argumentation theorists argue that an ad is an argument. Argumentation, 22, 507–519. DOI logoGoogle Scholar
Roque, G.
(2012) Visual argumentation. A further reappraisal. In F. H. van Eemeren, & B. Garssen (Eds.), Topical themes in argumentation theory: Twenty exploratory studies (pp. 273–288). Dordrecht: Springer. DOI logoGoogle Scholar
this volume). Rhetoric, argumentation, and persuasion in a multimodal perspective.
Scott, L. M.
(1994) Images in advertising: The need for a theory of visual rhetoric. Journal of Consumer Research, 21, 252–273. DOI logoGoogle Scholar
Shelley, C.
(2001) Aspects of visual argument: A study of the March of Progress. Informal Logic, 21, 85–96. DOI logoGoogle Scholar
Slade, C.
(2003) Seeing reasons: Visual argumentation in advertisements. Argumentation, 17, 145–160. DOI logoGoogle Scholar
Stöckl, H.
(2004) In between modes: Language and image in printed media. In E. Ventola, C. Charles, & M. Kaltenbacher (Eds.), Perspectives on multimodality (pp. 9–30). Amsterdam: John Benjamins. DOI logoGoogle Scholar
Tseronis, A.
(2013) Argumentative functions of visuals: Beyond claiming and justifying. In D. Mohammed, & M. Lewiński (Eds.), Virtues of argumentation: Proceedings of the 10th international conference of the Ontario Society for the Study of Argumentation (OSSA) 22–26 May 2013 (pp. 1–17). Ontario: OSSA.Google Scholar
(2015) Multimodal argumentation in news magazine covers: A case study of front covers putting Greece on the spot of the European economic crisis. Discourse, Context & Media, 7, 18–27. DOI logoGoogle Scholar
(2017) Analysing multimodal argumentation within the pragma-dialectical framework: Strategic manoeuvring in the front covers of The Economist . In F. H. van Eemeren, & Wu Peng (Eds.), Contextualising Pragma-Dialectics (pp. 337–361). Amsterdam: John Benjamins. DOI logoGoogle Scholar
forthcoming). Multimodal argumentation: Beyond the verbal-visual divide. Special issue, Semiotica.
Tseronis, A., & Forceville, C.
this volume). The argumentative relevance of visual and multimodal antithesis in Frederick Wiseman’s documentaries.
Tseronis, A., & Pollaroli, C.
Eds. forthcoming Pragmatic insights for multimodal argumentation Special issue International Review of Pragmatics 10
Tversky, B.
(2005) Visuospatial reasoning. In K. J. Holyoak, & R. G. Morrison (Eds.), The Cambridge handbook of thinking and reasoning (pp. 209–240). Cambridge: Cambridge University Press.Google Scholar
Van den Hoven, P.
(2012) Getting your ad banned to bring the message home? A rhetorical analysis of an ad on the US national debt. Informal Logic, 32, 381–402. DOI logoGoogle Scholar
(2015) Cognitive semiotics in argumentation: A theoretical exploration. Argumentation, 29, 157–176. DOI logoGoogle Scholar
Van den Hoven, P., & Schilperoord, J.
this volume). Perspective by incongruity. Visual argumentative meaning in editorial cartoons.
Van den Hoven, P., & Yang, Y.
(2013) The argumentative reconstruction of multimodal discourse. Taking the ABC coverage of president Hu Jintao’s visit to the USA as an example. Argumentation, 27, 403–424. DOI logoGoogle Scholar
Van Eemeren, F. H.
(2011) In context. Giving contextualization its rightful place in the study of argumentation. Argumentation, 25, 141–161. DOI logoGoogle Scholar
Van Eemeren, F. H., & Garssen, B.
(Eds.) (2012) Exploring argumentative contexts. Amsterdam: John Benjamins. DOI logoGoogle Scholar
Van Eemeren, F. H., Garssen, B., Krabbe, E. C. W., Snoeck Henkemans, A. F., Verheij, B., & Wagemans, J. H. M.
(2014) Handbook of argumentation theory. Dordrecht: Springer. DOI logoGoogle Scholar
Van Eemeren, F. H., Grootendorst, R., Jackson, S., & Jacobs, S.
(1993) Reconstructing argumentative discourse. Tuscaloosa and London: University of Alabama Press.Google Scholar
Van Eemeren, F. H., Houtlosser, P., & Snoeck Henkemans, A. F.
(2007) Argumentative indicators in discourse. A pragma-dialectical study. Dordrecht: Springer. DOI logoGoogle Scholar
Van Rees, A. M.
(2001) Argument interpretation and reconstruction. In F. H. van Eemeren (Ed.), Crucial concepts in argumentation theory (pp. 165–199). Amsterdam: Amsterdam University Press.Google Scholar
Wenzel, J.
(1990) Three perspectives on argument. In R. Trapp, & J. Schuertz (Eds.), Perspectives on argumentation: Essays in honor of Wayne Brockriede (pp. 9–16). Prospect Heights, IL: Waveland Press.Google Scholar
Wildfeuer, J., & Pollaroli, C.
this volume). Seeing the untold. Multimodal argumentation in movie trailers.
Cited by

Cited by 7 other publications

Allchin, Douglas & Gábor Á. Zemplén
2020. Finding the place of argumentation in science education: Epistemics and Whole Science. Science Education 104:5  pp. 907 ff. DOI logo
Gonçalves-Segundo, Paulo Roberto, Fabrizio Macagno & Isabel Cristina Michelan de Azevedo
2021. Argumentação multimodal: desafios e tendências recentes. Uma introdução ao número especial. Revista da ABRALIN  pp. 722 ff. DOI logo
Kjeldsen, Jens & Aaron Hess
2021. Experiencing multimodal rhetoric and argumentation in political advertisements: a study of how people respond to the rhetoric of multimodal communication. Visual Communication 20:3  pp. 327 ff. DOI logo
Macagno, Fabrizio & Rosalice Botelho Wakim Souza Pinto
2021. Reconstructing Multimodal Arguments in Advertisements: Combining Pragmatics and Argumentation Theory. Argumentation 35:1  pp. 141 ff. DOI logo
Messner, Monika
2023. ‘Domani a quest’ora potresti essere qui’: multimodal practices for representing temporality in destination advertising. Visual Communication DOI logo
Pio, Melissa
2021. Percepção dos consumidores portugueses sobre estereótipos de gênero nos argumentos publicitários verbais e não verbais. Revista da ABRALIN  pp. 834 ff. DOI logo
Şahin, Tolga, Selma Koç Akgül & Betül Pazarbaşı
2024. Politik Reklam Aracı Olarak Youtube: Türkiye’de 2015 Genel Seçimlerinde Siyasi Parti Reklam Videolarının Çok Modlu Söylem Analizi. Ankara Üniversitesi SBF Dergisi  pp. 1 ff. DOI logo

This list is based on CrossRef data as of 23 may 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.