Meeting the needs of international customers through localization and user-centered design: Melding paradigms

Dray, Susan M.; Siegel, David A.

doi:10.1075/ata.xiii.21dra

Part of

Perspectives on Localization
Edited by Keiran J. Dunne
[American Translators Association Scholarly Monograph Series XIII] 2006
► pp. 281–307

Melding paradigms

Meeting the needs of international customers through localization and user-centered design

Susan M. Dray

David A. Siegel

Published online: 10 May 2006

https://doi.org/10.1075/ata.xiii.21dra

Cited by

Cited by 1 other publications

Howard, Ekaterina

2020. Using Layout Review and Messaging Analysis to Form Localization Hypotheses: An Example for Localization of E-Commerce Female Clothing Websites for the Russian Market. In Digital and Social Media Marketing [Advances in Theory and Practice of Emerging Markets, ], ► pp. 263 ff.

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