Part of
Translation as Intercultural Communication: Selected papers from the EST Congress, Prague 1995
Edited by Mary Snell-Hornby, Zuzana Jettmarová and Klaus Kaindl
[Benjamins Translation Library 20] 1997
► pp. 173
Cited by

Cited by 14 other publications

Adab, Beverly & Cristina Valdés
2004. Introduction. The Translator 10:2  pp. 161 ff. DOI logo
Corrius, Montse & Eva Espasa
2023. Is Transcreation Another Way of Translating? Subtitling Estrella Damm’s Advertising Campaigns into English. Íkala, Revista de Lenguaje y Cultura 28:2  pp. 1 ff. DOI logo
Cui, Ying
2017. The transference of poetic quality in the translation of English–Chinese advertisements. Perspectives 25:1  pp. 82 ff. DOI logo
Evans, Lisa, Rachel Baskerville & Katariina Nara
2015. Colliding Worlds: Issues Relating to Language Translation in Accounting and Some Lessons from Other Disciplines. Abacus 51:1  pp. 1 ff. DOI logo
Fan, Hui
2017. Strategies for Translation of English Commercial Advertisements from the Intercultural Perspective. Open Journal of Social Sciences 05:11  pp. 38 ff. DOI logo
Floros, Georgios & Parthena Charalampidou
2019. Website localization. The Journal of Internationalization and Localization 6:2  pp. 108 ff. DOI logo
Kong, Judy Wai Ping
2012. How to make students culturally aware: the case of advertisement translation. Perspectives 20:2  pp. 219 ff. DOI logo
Kuşçu, Seda & Sezer Ünlü
2015. Teaching Translation: A Suggested Lesson Plan on Translation of Advertising through the Use of Authentic Materials. Procedia - Social and Behavioral Sciences 199  pp. 407 ff. DOI logo
Smith, Karen
2006. Rhetorical figures and the translation of advertising headlines. Language and Literature: International Journal of Stylistics 15:2  pp. 159 ff. DOI logo
Smith, Veronica
2008. Visual Persuasion: Issues in the Translation of the Visual in Advertising. Meta 53:1  pp. 44 ff. DOI logo
Sulaiman, M. Zain & Rita Wilson
2019. Tourism Promotional Materials Across Languages and Cultures. In Translation and Tourism,  pp. 37 ff. DOI logo
Valdés, Cristina
2003. García, Antonio Bueno. 2000. Publicidad y traducción. Target. International Journal of Translation Studies 15:1  pp. 176 ff. DOI logo
Woodward-Smith, Elizabeth & Ekaterina Eynullaeva
2009. A cross-cultural study of the translation and adaptation of advertisements for beauty products. Perspectives 17:2  pp. 121 ff. DOI logo
ŞEVİK, Nesrin
2022. Reklam çevirisi ve çeviri stratejileri. RumeliDE Dil ve Edebiyat Araştırmaları Dergisi :27  pp. 931 ff. DOI logo

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