Visual Metaphor

Structure and process

Gerard J. Steen | University of Amsterdam
ISBN 9789027201515 | EUR 90.00 | USD 135.00
ISBN 9789027263476 | EUR 90.00 | USD 135.00
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Metaphor has recently been reconceptualised as a fundamental part of the human conceptual system. It can hence be expressed in language but also in other modalities and media of communication, including gesture and body language, sound and music, and film and visuals. In spite of this theoretical landslide, however, the wide range of nonverbal metaphor and its processing has neither been empirically investigated on the same scale nor with the same rigour as metaphor in language. The overarching goal of this book is to report on the findings of a research program aimed at exploiting the vast cognitive linguistic and psycholinguistic expertise on metaphor in language for a new, behaviourally founded approach to the structure and processes of metaphor in one of these nonverbal manifestations, namely static visuals. The book presents concepts and methods for the identification and analysis of metaphor in document structure as well as new approaches to the study of visual metaphor processing. Its results are intended to further the development of an encompassing and robust cognitive-scientific theory of metaphor by including visual metaphor while also enriching our understanding of the communicative possibilities and effects of visual metaphor in multimodal discourse.
Publishing status: Available
Table of Contents
“All in all, the book edited by Steen devoted to visual metaphors deserves numerous accolades. First, because it makes important contributions to this flourishing field of study, with the empirical research results obtained, and with the typology of incongruent advertising images, the methodology for identifying visual metaphors or the VisMet corpus description. Secondly, because it considers new questions and intriguing unexplored aspects. And lastly, because it can stoke the debate needed to build a solid theory that can explain all of the visual manifestations of this complex cognitive phenomenon called a metaphor.”
“The framework, albeit firmly grounded in the findings of textual analysis, is clear and well thought-out and the various contributions are scholarly examples of methodological rigour. Within its pages, the reader can find a wide range of useful tools and empirical methods for exploring and examining the complex nature of visual metaphor in static images.”
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Cited by 16 other publications

Aurich, Dagny & Aida Horaniet Ibañez
2023. How can data visualization support interdisciplinary research? LuxTIME: studying historical exposomics in Belval. Frontiers in Big Data 6 DOI logo
Cavazzana, Alessandro & Marianna Bolognesi
2020. Uncanny resemblance. Cognitive Linguistic Studies 7:1  pp. 31 ff. DOI logo
Cavazzana, Alessandro & Marianna Bolognesi
2022. Uncanny resemblance. In Visual Metaphors [Benjamins Current Topics, 124],  pp. 33 ff. DOI logo
Gibbs, Raymond W.
2021. Metaphors in the flesh: Metaphorical pantomimes in sports celebrations. Cognitive Linguistics 32:1  pp. 67 ff. DOI logo
Gibbs, Raymond W.
2022. Important challenges in the study of metaphors. In Figurative Thought and Language in Action [Figurative Thought and Language, 16],  pp. 19 ff. DOI logo
Hetmański, Marek
2020. Visual metaphor and its narrative function. Cognitive Linguistic Studies 7:1  pp. 141 ff. DOI logo
Hetmański, Marek
2022. Visual metaphor and its narrative function. In Visual Metaphors [Benjamins Current Topics, 124],  pp. 147 ff. DOI logo
Hilliard, Amanda
2023. 2023 ASEE Annual Conference & Exposition Proceedings, DOI logo
Ibáñez-Arenós, María & Lorena Bort-Mir
2020. Going Up Is Always Good: A Multimodal Analysis of Metaphors in a TV Ad with FILMIP, the Filmic Metaphor Identification Procedure. Complutense Journal of English Studies 28  pp. 189 ff. DOI logo
Lancaster, Mason D.
2021. Metaphor Research and the Hebrew Bible. Currents in Biblical Research 19:3  pp. 235 ff. DOI logo
Mo, Yongyi, Rong Zhou & Xi Chen
2022. The effect of incongruous contextual cues on pictorial metaphor processing. Frontiers in Psychology 13 DOI logo
Nacey, Susan, Aletta G. Dorst, Tina Krennmayr, W. Gudrun Reijnierse & Gerard J. Steen
2019. Chapter 1. MIPVU in multiple languages. In Metaphor Identification in Multiple Languages [Converging Evidence in Language and Communication Research, 22],  pp. 2 ff. DOI logo
Pan, Molly Xie & Dennis Tay
2023. Individual differences in identifying creative metaphors from video Ads. Metaphor and the Social World 13:2  pp. 221 ff. DOI logo
Pokrovskaia, Natalia Vladimirovna
2022. Film Discourse Study in Foreign Linguistics at the Beginning of the 21st Century. Philology. Theory & Practice 15:3  pp. 936 ff. DOI logo
Stampoulidis, Georgios, Marianna Bolognesi & Jordan Zlatev
2019. A cognitive semiotic exploration of metaphors in Greek street art. Cognitive Semiotics 12:1 DOI logo
Zibin, Aseel
2022. Monomodal and multimodal metaphors in editorial cartoons on the coronavirus by Jordanian cartoonists. Linguistics Vanguard 8:1  pp. 383 ff. DOI logo

This list is based on CrossRef data as of 20 february 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.


Main BIC Subject

CFD: Psycholinguistics

Main BISAC Subject

LAN009000: LANGUAGE ARTS & DISCIPLINES / Linguistics / General
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U.S. Library of Congress Control Number:  2018028804 | Marc record