Edited by Cornelia Gerhardt, Maximiliane Frobenius and Susanne Ley
[Culture and Language Use 10] 2013
► pp. 103–118
Texts may be adjusted to their target audiences to different degrees. Recipes are a highly conventionalized text-type, which leaves little room for variation; nevertheless, cookbooks are often tuned to particular audiences. The current study investigates how the addressee may be oriented to in recipes; the methods identified in the different cookbooks analyzed can be instructive for audience design in instructional texts in general.
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