Narrative metaphors in Polish perfumery discourse
The Polish perfumery discourse is permeated with various kinds of metaphors, starting with lexicalized
metaphorical terms, e.g., nuta “note”, to creative, extended, and elaborated metaphors, e.g., Intensywnie
doprawiony przedpokój prowadzi do cytrusowegosalonu, który jak dla mnie mógłby zajmować trochę mniej miejsca, bo najbardziej
wartościowa jest kuchnia – serce domu! “Intensively flavored entrance hall leads to the citrus salon, which for me
could be smaller because the most valuable is the kitchen – the heart of a home!” This paper concentrates on a specific type of
verbal metaphor, used quite often in the Polish perfumery discourse, called narrative metaphor. Such narrative
metaphors can encompass extensive fragments of a discourse or even a whole text. This study describes the triggers of narrative
metaphors in perfumery discourse and emphasizes the importance of reference in such metaphor analysis.
Article outline
- 1.Introduction
- 2.Method
- Composition of the corpus
- Annotation procedure
- Reference in the metaphor identification procedure
- Narrative and metaphor
- 3.Results
- Types of narrative metaphors
- Metaphorical triggers
- Scents of perfumes
- Lexicalized terms
- Names of perfumes
- 4.Discussion
- Metaphor and context
- Metaphor or allegory?
- Functions of narrative metaphors in perfumery discourse
- Reference in narrative metaphor
- 5.Conclusion
- Notes
-
References
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