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Greece in Crisis: Combining critical discourse and corpus linguistics perspectivesEdited by Ourania Hatzidaki and Dionysis Goutsos
[Discourse Approaches to Politics, Society and Culture 70] 2017
► pp. 45–82
This study aims at shedding light on the evolution of the pre-electoral discourse of two of the most prominent politicians of the 2000s, centre right-wing Kostas Karamanlis and social-democrat George Papandreou and, in particular, on the transformation of their lexical choices across three pre-crisis national election campaigns (2004, 2007 and 2009). Furthermore, it critically presents lexical choices with positive and negative prosody for the voting audience and examines how they function as rhetorical tools for persuading and manipulating the addressees (traditional, potential and swing voters) in the light of the broader socio-political context.