Chapter 2
Modern consumption, class and lifestyle in the time of global media
Article outline
- 2.1Consumption, postmodernity and globalization
- 2.1.1Consumer culture and postmodernity
- 2.1.2Cultural globalization as homogenization and heterogenization
- 2.2Lifestyle
- 2.2.1Lifestyle as a postmodern identity project
- 2.2.2Lifestyle, class and distinction in Bourdieu’s social theory
- 2.2.2.1A critique of Bourdieu’s theory
- 2.2.3The continuing relevance of class in lifestyle theory
- 2.3Lifestyle media and celebrity chefs as postmodern celebrities
- 2.3.1Chefs as celebrities: Authority and expertise in postmodernity
- 2.3.1.1Contexualizing celebrity
- 2.3.1.2Postmodern food expertise and chefs as celebrity experts
- 2.3.1.3Chefs as global brands
- 2.3.2Global lifestyle media: Cooking shows as global genres
- 2.3.2.1Cooking shows as global genres
- 2.4Cookbooks as lifestyle manuals
- 2.4.1Cookbooks and recipes as genres – a brief historical overview
- 2.4.2Postmodern celebrity cookbooks and cookbooks as spin-offs
- 2.4.2.1Cookbook imagery and food-porn
- 2.4.2.2Multiplatforming
- 2.5Conclusion
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Notes