Persuasion in Public Discourse

Cognitive and functional perspectives

ORCID logoJana Pelclová | Masaryk University
ORCID logoWei-lun Lu | Masaryk University
ISBN 9789027201386 | EUR 99.00 | USD 149.00
e-Book Open Access
ISBN 9789027263599
Google Play logo

This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.

Publishing status: Available

For any use beyond this license, please contact the publisher at [email protected].

Table of Contents
“The editors of this volume have collated an impressive set of chapters which, through a series of fascinating empirical case studies targeting a variety of contexts, modes and genres of communication where persuasion takes place, demonstrate the power of cognitive and functional linguistics in identifying, analysing, and resisting some of the specific linguistic and other semiotic phenomena involved in the act of persuasion. The book sheds important new light on the discursive dynamics of persuasion.”
Cited by

Cited by 8 other publications

Amir Piliang, Yasraf, Tri Sulistyaningtyas & Ghina Zoraya Azhar
2023. Dual discursive articulation: languages of persuasion and resistance in street library community. Critical Discourse Studies  pp. 1 ff. DOI logo
Badarneh, Muhammad A
2020. Discourses of defense: Self and other positioning in public responses to accusations of corruption in Jordan. Discourse Studies 22:4  pp. 399 ff. DOI logo
Condette, Marine
2024.  Lex imperfecta , governance and persuasion: the case of quality assurance in Roman Catholic ecclesiastical higher education . Quality in Higher Education  pp. 1 ff. DOI logo
Dontcheva-Navratilova, Olga
2020. Persuasion: Definition, Approaches, Contexts. In Persuasion in Specialised Discourses,  pp. 1 ff. DOI logo
Dontcheva-Navratilova, Olga
2020. Persuasion and Specialised Discourse in a Changing World. In Persuasion in Specialised Discourses,  pp. 339 ff. DOI logo
Lams, Lutgard & Wei-lun Lu
2018. Puppets, Compatriots, and Souls in Heaven: A Critical Discourse Analysis of Chiang Kai-shek's Early Wartime Rhetoric. Journal of Current Chinese Affairs 47:2  pp. 87 ff. DOI logo
Shen, Lin
2023. Culture and Explicitness of Persuasion: Linguistic Evidence From a 51-Year Corpus-Based Cross-Cultural Comparison of the United Nations General Debate Speeches Across 55 Countries (1970-2020). Cross-Cultural Research 57:2-3  pp. 166 ff. DOI logo
Zaid Samir Yahaya & Abid Hmood Ali
2022. A Pragma-Rhetorical Study of Argument in Islamic-Christian Debates. مجلة آداب الفراهيدي 14:48  pp. 615 ff. DOI logo

This list is based on CrossRef data as of 18 may 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.


Communication Studies

Communication Studies

Main BIC Subject

CFG: Semantics, Pragmatics, Discourse Analysis

Main BISAC Subject

LAN009030: LANGUAGE ARTS & DISCIPLINES / Linguistics / Pragmatics
ONIX Metadata
ONIX 2.1
ONIX 3.0
U.S. Library of Congress Control Number:  2018019441 | Marc record