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Part of
The Language of Crisis: Metaphors, frames and discourses
Edited by Mimi Huang and Lise-Lotte Holmgreen
[Discourse Approaches to Politics, Society and Culture 87] 2020
► pp. 111–136

Chapter 4
Turning the heart into a neighbour

(Re)framing Kosovo in Serbian political discourse

This chapter explores the role of conceptual metaphor and metonymy in the framing of Kosovo in the Serbian political discourse related to the EU-mediated negotiations on the normalization of Serbia–Kosovo relations. The analysis, set against the theoretical background of cognitive linguistics, shows that the Serbian political discourse under examination features conflicting metaphors for Kosovo and abounds in the toponymic capital for x metonymies in reference to the process participants. The findings concern the conceptual and evaluative nature of metaphors in political discourse, the discursive challenging of metaphor and metonymy appropriateness, the discursive emergence of alternative frames, the role of metaphor and metonymy in maintaining inequality in discourse, and the role of metonymy as an avoidance strategy in discourse.
Keywords: metaphor, metonymy, (re)framing, Kosovo, Serbia, Serbian political discourse
Article outline
  • 1.Introduction
  • 2.Theoretical underpinnings
  • 3.Contextual background
  • 4.Data and analysis
  • 5.Results and discussion
    • 5.1Conflicting metaphors for Kosovo
    • 5.2Kosovo under metonymic disguise
    • 5.3(Re)framing Kosovo in Serbian political discourse?
  • 6.Conclusion
  • Notes
  • References
Published online: 16 July 2020
DOI logo
https://doi.org/10.1075/dapsac.87.04ras
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