Part of
Researching and Applying Metaphor in the Real WorldEdited by Graham Low, Zazie Todd, Alice Deignan and Lynne Cameron
[Human Cognitive Processing 26] 2010
► pp. 265–288
Edited by Graham Low, Zazie Todd, Alice Deignan and Lynne Cameron
[Human Cognitive Processing 26] 2010
► pp. 265–288
13. A genre approach to imagery in winespeak
Issues and prospects
This chapter is concerned with the figurative language used by wine experts in the genre of the Tasting Note. Our main objectives are to draw attention to the complexities found in the figurative language used in this genre, and discuss some of the methodological issues researchers need to overcome when dealing with specific discourses, and in particular questions concerning the identification, classification and interpretation of figurative data in textual contexts. The analysis is done on a corpus of 12,000 tasting notes drawn from specialized wine publications, and follows the main guidelines in both cognitive and linguistic approaches to metaphor.
Cited by (22)
Cited by 22 other publications
Hommerberg, Charlotte & Maria Lindgren
2023. Field-Specific Competencies. In Depicting the Consumer of Experiential Luxury, ► pp. 19 ff. 
Hsu, Iju
MacKenzie, Jordan Andrew
2023. Spice talk: An Orientalist register in Nigella Lawson's cooking shows. Journal of Sociolinguistics 27:3 ► pp. 245 ff.
Merino Ferradá, María del Carmen
2023. Non-expert wine discourse interpretation. In Text and Wine [IVITRA Research in Linguistics and Literature, 38], ► pp. 113 ff.
Zarco-Tejada, Mª Ángeles
2023. From wine description to wine formalization. In Text and Wine [IVITRA Research in Linguistics and Literature, 38], ► pp. 242 ff.
Yoshinari, Yuko
2022. Chapter 10. Motion expressions in Japanese wine-tasting descriptions. In The Language of Food in Japanese [Converging Evidence in Language and Communication Research, 25], ► pp. 294 ff.
Croijmans, Ilja, Iris Hendrickx, Els Lefever, Asifa Majid & Antal Van Den Bosch
2020. Uncovering the language of wine experts. Natural Language Engineering 26:5 ► pp. 511 ff.
Normand-Marconnet, Nadine & Jason Christopher Jones
2020. Anthropomorphic metaphors in wine discourse, with special reference to Japanese wine manga. International Journal of Language and Culture 7:2 ► pp. 274 ff.
Creed, Allison & Peter McIlveen
2019. Uncorking the Potential of Wine Language for Young Wine Tourists. In Management and Marketing of Wine Tourism Business, ► pp. 25 ff.
Rojas-Méndez, José I., Michael J. Hine & Michel Rod
2018. Brand Personalities of Global Wine Exporters: A Collective Reputation Theory Perspective. Journal of International Food & Agribusiness Marketing 30:1 ► pp. 88 ff.
Caballero, Rosario
2017. From the glass through the nose and the mouth. Terminology. International Journal of Theoretical and Applied Issues in Specialized Communication 23:1 ► pp. 66 ff.
Caballero, Rosario
2017. Chapter 8. Metaphorical motion constructions across specialized genres. In Motion and Space across Languages [Human Cognitive Processing, 59], ► pp. 229 ff.
Caballero, Rosario
2019. Chapter 7. Sensory experiences, meaning and metaphor. In Perception Metaphors [Converging Evidence in Language and Communication Research, 19], ► pp. 127 ff.
Suárez-Toste, Ernesto
2017. Babel of the senses. Terminology. International Journal of Theoretical and Applied Issues in Specialized Communication 23:1 ► pp. 89 ff.
Croijmans, Ilja, Asifa Majid & Sidney Arthur Simon
2016. Not All Flavor Expertise Is Equal: The Language of Wine and Coffee Experts. PLOS ONE 11:6 ► pp. e0155845 ff.
Pérez-Hernández, Lorena
2016. The role of mitigation and strengthening cognitive operations in brand names design: a case study of Spanish and American wine brands. Social Semiotics 26:2 ► pp. 128 ff.
Caballero, Rosario & Carita Paradis
2015. Making sense of sensory perceptions across languages and cultures. Functions of Language 22:1 ► pp. 1 ff.
Hommerberg, Charlotte & Alexanne Don
López Arroyo, Belén & Roda P. Roberts
ALOUSQUE, ISABEL NEGRO
2014. Verbo-pictorial metaphor in French advertising. Journal of French Language Studies 24:2 ► pp. 155 ff.
Paradis, Carita & Mats Eeg-Olofsson
2013. Describing Sensory Experience: The Genre of Wine Reviews. Metaphor and Symbol 28:1 ► pp. 22 ff.
[no author supplied]
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