2. The influence of scientese on ad credibility and ad liking: a cross-cultural investigation of ads for beauty products

van Mulken, Margot; Hornikx, Jos

doi:10.1075/idj.19.2.02mul

Article published In:

Information Design Journal
Vol. 19:2 (2011) ► pp.92–102

2. The influence of scientese on ad credibility and ad liking: a cross-cultural investigation of ads for beauty products

Margot van Mulken

Jos Hornikx

Published online: 1 March 2012

https://doi.org/10.1075/idj.19.2.02mul

Cited by

Cited by 1 other publications

ÇAM, Mehmet Safa

2021. Hooking Consumers with Stories: Sequential Mediation Analyses On Ad Credibility and Purchase Intentions. Erciyes İletişim Dergisi 8:1 ► pp. 1 ff.

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