“We need to rediscover our manliness…”
The language of gender and authenticity in German right-wing populism
This essay analyses the use of the term “gender madness” and “lost manliness” in the discourse of the right-wing
populist Alternative für Deutschland (AFD). It draws on analyses of public statements, policy papers, manifestos and public
speeches. It argues that the “gender” theme constitutes a discoursive cluster that is used link otherwise eclectic policies.
Furthermore, it is utilised to articulate certain folkish and ethno-nationalist ideas while at the same time helping to avoid open
references to extremist language. By presenting itself as the custodian of traditional heterosexuality and family values the AFD
creates yet another dimension of the populist dichotomy of “us” versus “them”. This is underpinned by a sophisticated media
strategy that seeks create an image of authenticity and immediacy between party and supporters. On the whole, the piece analyses
and explains the central importance of “anti-genderism” in the discourse of the populist right in Germany.
Article outline
- 1.Introduction
- 2.“Gender ideology” and the threat to the German people
- 3.“Lost manliness” and anti-immigration rhetoric
- 4.Scandal, experience and direct appeal: The communication strategy of the AFD
- 5.Conclusion
- Notes
-
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Cited by
Cited by 2 other publications
Ricci, Paolo, Mauricio Izumi & Davi Moreira
2021.
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This list is based on CrossRef data as of 19 april 2022. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers.
Any errors therein should be reported to them.