List of figures
Figure 2.1Semiotic resources available to the cinematic narrator
Figure 2.2YouTube responses to Danny’s speech
Figure 2.3The televised narration of David Cameron’s 2015 election victory speech
Figure 3.1The conceptual ecology of ethos
Figure 4.1The Idealised common Ground
Figure 4.2Scope
Figure 4.3Trajector-landmark alignment
Figure 4.4The profile of ‘immigrant’ versus ‘immigration’
Figure 5.1The Conceptual integration network for Aristotle’s example
Figure 5.2The text-world structures involved in the Lansbury-Corbyn mapping
Figure 5.3Text-world structure of the credit card metaphor
Figure 6.1
Russell’s (2003) ‘core affect’ model
Figure 6.2Dimensions of rhetorical ambience
Figure 7.1
Stockwell’s (2009) attention-resonance model
Figure 7.2The resonant feedback loop