Metaphor as tools of enrolment in the policy process
A case study exploration of the policy press release genre in regards to the Alberta SuperNet
The main claim of this chapter is that metaphors ought to be taken seriously by
researchers and policymakers alike as a means to both understand policymaking
and contest an existing dialogue around a particular issue. In order to support
a richer appreciation regarding the multifaceted roles metaphors can and
do play in the policy world, this discussion investigates the metaphors within
the specialist discourse genre of policy press releases in relation to a real world
initiative within the province of Alberta, Canada: the Alberta SuperNet. In total,
24 documents are examined using the following questions: (1) what metaphors
are present, and (2) how are metaphors used to advance certain images of technology,
citizens, government and industry?
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Cited by (3)
Cited by three other publications
Michel, Alain & Xavier Pons
2017.
Mirror, mirror on the wall, tell me I'm right!.
European Journal of Education 52:2
► pp. 119 ff.
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