Book review
P. Pérez-Sobrino, J. Littlemore & S. Ford. Unpacking Creativity: The Power of Figurative Communication in Advertising. Cambridge: Cambridge University Press, 2021. 301 pp. ISBN 9781108473538 (HB) / 9781108562409 (EB)
Article outline
- 1.Introduction
- 2.Overview
- 3.Evaluation
-
References
References (27)
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