Television Advertising and Televangelism
Discourse Analysis of Persuasive Language
Authors
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
[Pragmatics & Beyond, VII:5] 1986. vi, 88 pp.
Publishing status: Available
© John Benjamins Publishing Company
Table of Contents
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1. Introduction | p. 1
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1.1. General overview
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1.2. Introductory comments on the nature of linguistic persuasion
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1.3. Statement of purpose
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2. The Language of Persuasion | p. 7
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2.1. The theoretical approaches to persuasion
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2.2. The role of language in the persuasion process
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2.3. The language of television advertising
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2.4. Summary
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3. The Language of Televangelism | p. 35
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3.1. Background to the description
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3.2. Data
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3.3. Methodology
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3.4. Procedure
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4. Results and Discussion | p. 41
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4.1. Linguistic novelty
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4.2. Manipulative persuasion and repetition of names
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4.3. Names as mini-advertisements
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4.4. Mitigation of claims
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4.5. Saying things indirectly
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4.6. Adjectivalization processes
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4.7. Imperative structures
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4.8. Linguistic categories not found
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5. Summary and Conclusions | p. 63
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Footnotes | p. 67
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Appendices
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A. H.P. Grice's Principles of Conversation | p. 69
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B. Transcripts of Promotional Segments | p. 70
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Daqun, Zhang
2016. Book review: Stella Bullo, Evaluation in Advertising Reception: A Socio-cognitive and Linguistic Perspective. Discourse Studies 18:3 ► pp. 370 ff.
FRANK, JANE
1988. ENGLISH IN ADVERTISING. World Englishes 7:3 ► pp. 355 ff.
Frank, Jane
1994. Selling by mail in a global market. Journal of Direct Marketing 8:1 ► pp. 17 ff.
Matus-Mendoza, Mariadelaluz
2006. Turn on, Tune in: Language of War in Iraq (Chile, Mexico, and Spain). In Leading to the 2003 Iraq War, ► pp. 249 ff.
Miles, Chris
2015. Ericksonian therapy as a grounding for a theory of persuasive marketing dialogue. Marketing Theory 15:1 ► pp. 95 ff.
Noor, Mehwish, Raza-e- Mustafa, Fakharh Muhabat & Bahram Kazemian
2015. The Language of TV Commercialss Slogans: A Semantic Analysis. SSRN Electronic Journal
Tzani, Calli, Maria Ioannou, David Lester, Mirjana Gavrilović Nilsson & Thomas James Vaughan Williams
2023. Profiling HMRC and IRS Scammers by Utilising Trolling Videos: the Scam Script. Journal of Police and Criminal Psychology 38:2 ► pp. 395 ff.
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Subjects
Main BIC Subject
CF: Linguistics
Main BISAC Subject
LAN009000: LANGUAGE ARTS & DISCIPLINES / Linguistics / General