Hans Hoeken
List of John Benjamins publications for which Hans Hoeken plays a role.
Journal
ISSN 1388-8951 | E-ISSN 1569-9722
Title
Adapting Health Communication to Cultural Needs: Optimizing documents in South-African health communication on HIV and AIDS
Edited by Piet Swanepoel and Hans Hoeken
[Not in series, 140] 2008. v, 178 pp.
Subjects Communication Studies | Discourse studies | Pragmatics
Articles
2021 Designing pension communication: Lessons from the medical domain Information Design Journal 26:3, pp. 260–281 | Article
Pension participants face complex decisions which require them to choose between multiple alternatives that have different consequences, that vary in likelihood, and that often relate to different values. In the medical domain, ample research has been conducted on how to support patients in… read more
2020 Vivid elements in Dutch educational texts Narrative Inquiry 30:1, pp. 185–209 | Article
Educational publishers often make their expository texts more vivid, by making them emotionally interesting, concrete and imagery-provoking, and proximate in a sensory, temporal, or spatial way. Previous studies have found mixed results regarding the effects of vividness on the attractiveness,… read more
2018 Chapter 7. Conventionality in visual metaphor Visual Metaphor: Structure and process, Steen, Gerard J. (ed.), pp. 163–184 | Chapter
2018 The argument from example in health communication: Persuading and enabling patients to live a healthier life Journal of Argumentation in Context 7:3, pp. 249–265 | Article
The argument from example is frequently used in health communication interventions. Some of these arguments are narrative in nature, in the sense that they relate a series of logically related events containing an experiencing agonist. In this article, research on narrative persuasion is… read more
2010 Explicit and implicit messages in telehealth Healthcare Information, Simlinger, Peter (ed.), pp. 198–204 | Article
2008 Rhetoric in advertising: Attitudes towards verbo-pictorial rhetorical figures Information Design Journal 16:1, pp. 35–45 | Article
A rhetorical figure (for instance the antithesis in “Come in and find out” in a Dutch perfume ad) communicates an advertising message in an artfully divergent way. Two types of rhetorical figures are frequently distinguished, namely schemes (superficial decorations such as rhyme and alliteration)… read more
2008 1. Optimizing health communication in South Africa: An introduction Adapting Health Communication to Cultural Needs: Optimizing documents in South-African health communication on HIV and AIDS, Swanepoel, Piet and Hans Hoeken (eds.), pp. 1–10 | Article
2008 7. Cultural differences in the perceptions of fear and efficacy in South Africa Adapting Health Communication to Cultural Needs: Optimizing documents in South-African health communication on HIV and AIDS, Swanepoel, Piet and Hans Hoeken (eds.), pp. 107–128 | Article
Recent meta-analyses of HIV/AIDS health communication show that fear appeals have a negative effect on condom use. It has been argued that these negative effects may apply to certain behaviors (condom use) but not to others (e.g., sexual abstinence), and that these negative effects occur for… read more
2003 Studying message features: Problems and opportunities Information Design Journal 11:2/3, pp. 271–273 | Subsection
Document designers are interested in the way in which message features influence the effectiveness of the message. As a result, they are interested in studies in which the effects of message features on, for instance, the persuasiveness of the message are assessed. O’Keefe (2003) provides a… read more
2003 Means of persuasion: Analogies, rhetorical figures, and stories Document Design 4:1, pp. 89–92 | Miscellaneous
2003 Advertising and the new media: Research watch Document Design 4:2, pp. 174–177 | Miscellaneous
2003 Research watch: Message framing, moods, and emotions Document Design 4:3, pp. 269–271 | Article
2002 Research on web advertising Document Design 3:2, pp. 180–183 | Miscellaneous
2002 Culture and choice of arguments Document Design 3:3, pp. 261–263 | Miscellaneous
2001 8. Convincing citizens: The role of argument quality Reading and Writing Public Documents, Janssen, Daniël and Rob Neutelings (eds.), pp. 147–169 | Chapter
In a democracy, public acceptance of proposed policies is an important determinant of a successful government. Communication plays an important role in ascertaining public acceptance. The government has to convince the public that the proposed policy in the interest of the individual citizen or of… read more
2001 De Relatieve Overtuigingskracht van Waarde-appèls in Nederlandse en Spaanse Advertenties: Spelen Cultuurverschillen een Rol? Onderzoek ontmoet onderwijs 2, pp. 101–112 | Article
Cultures differ from each other with respect to the relative importance they attach to certain values. Since values play an important role in advertising, it is interesting to study whether appealing to a value that is important in one culture, but not in another culture, is more persuasive in the… read more
1999 The influence of advertising on buying and experiencing products Document Design 1:2, pp. 137–140 | Miscellaneous
1999 The use of visual and verbal rhetorical figures in advertising Document Design 1:3, pp. 225–227 | Miscellaneous
1999 Intercultural communication: Cultural differences in the persuasion process Document Design 1:1, pp. 66–69 | Miscellaneous
1999 Editorial: New Horizons in document design Document Design 1:1, pp. 1–6 | Miscellaneous