It is generally agreed that literary metaphors are produced and interpreted by using the same strategies as more conventional, ordinary metaphorical expressions (George Lakoff & Mark Turner 1989; Zoltán Kövecses 2010). However, the aesthetic experience of reading metaphors in literature is a… read more
Digital stories are a very recent multimedia practice by which ordinary people construct short narratives on personal affairs combining voice, images and sometimes music. This paper contributes to the description of this new emergent genre from both a multimodal and a cognitive point of view, by… read more
Digital stories are a very recent multimedia practice by which ordinary people construct short narratives on personal affairs combining voice, images and sometimes music. This paper contributes to the description of this new emergent genre from both a multimodal and a cognitive point of view, by… read more
The green shoots metaphor is quite recent, but not completely new in financial language. It has been used by economists for more than a decade to refer to the first signs of economic recovery after a recession and it can easily be analysed as a specification of the more general, abstract metaphors… read more