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Article published In:
Audiovisual translation in context: Granting access to digital mediascapes
Edited by Jorge Díaz-Cintas, Alessandra Rizzo and Cinzia Giacinta Spinzi
[Translation and Translanguaging in Multilingual Contexts 9:3] 2023
► pp. 419–449

Authorial (audio) description

Creativity in the transfer of CSRs in Squid Game

| Università di Palermo
| Università di Bergamo
The unprecedented growth of audiovisual translation practices in the creative industries has boosted the role of creativity which has taken centre stage and become the emblem of global cultural policies. The study addresses the role of creativity in the digital space of Netflix as a means of cross-cultural mediation and communication, and as a multidimensional tool in audio description (AD), in order to provide the end-users (the blind and visually impaired audiences) of digital audiovisual products with participatory and engaging forms of access to the audiovisual ‘planet’. The aim is to investigate whether and how creativity is used to transmit culture-specific references (CSRs) from a translation perspective within a highly discussed TV series streamed on Netflix. To do so, the rendering of the most significant CSRs in the Korean Netflix series Squid Game (SG) as transferred into the English and Italian ADs will be examined.
Keywords: creativity, culture-specific references, authorial intent, audio description, Squid Game
Article outline
  • 1.Introduction
  • 2.AD within intercultural mediation
  • 3.AVT Creativity. The case of AD
  • 4.Methodology: CSRs and tactics
    • 4.1CSRs
    • 4.2Tactics
  • 5.Analysis of CSRs through translation tactics
    • 5.1Location, food, and drinks
    • 5.2Games and characters
  • 6.Results and conclusions
  • Acknowledgements
  • References
Published online: 9 November 2023
DOI logo
https://doi.org/10.1075/ttmc.00121.riz
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