On the claimed efficacy of advertised medicines: “Try the smarter way”

van Poppel, Lotte; Rubinelli, Sara

doi:10.1075/z.163.11van

Part of

Keeping in touch with Pragma-Dialectics: In honor of Frans H. van Eemeren
Edited by Eveline T. Feteris, Bart Garssen and Francisca Snoeck Henkemans
[Not in series 163] 2011
► pp. 153–164

“Try the smarter way”

On the claimed efficacy of advertised medicines

Lotte van Poppel

Sara Rubinelli

Published online: 12 May 2011

https://doi.org/10.1075/z.163.11van

Cited by

Cited by 5 other publications

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Snoeck Henkemans, A. Francisca

2016. Argumentative Patterns in Over-the-Counter Medicine Advertisements. Argumentation 30:1 ► pp. 81 ff.

Snoeck Henkemans, A. Francisca

2017. Chapter 6. The role of pragmatic argumentation in over-the-counter medicine advertisements. In Prototypical Argumentative Patterns [Argumentation in Context, 11], ► pp. 93 ff.

van Eemeren, Frans H., Bart Garssen, Erik C. W. Krabbe, A. Francisca Snoeck Henkemans, Bart Verheij & Jean H. M. Wagemans

2013. The Pragma-Dialectical Theory of Argumentation. In Handbook of Argumentation Theory, ► pp. 1 ff.

van Eemeren, Frans H., Bart Garssen, Erik C. W. Krabbe, A. Francisca Snoeck Henkemans, Bart Verheij & Jean H. M. Wagemans

2014. The Pragma-Dialectical Theory of Argumentation. In Handbook of Argumentation Theory, ► pp. 517 ff.

Wierda, Renske & Jacky Visser

2017. Chapter 5. Direct-to-consumer advertisements for prescription drugs as an argumentative activity type. In Contextualizing Pragma-Dialectics [Argumentation in Context, 12], ► pp. 77 ff.

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