Persuasion Across Genres
A linguistic approach
Editors
Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.
This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes — persuasion and genres — by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.
[Pragmatics & Beyond New Series, 130] 2005. viii, 257 pp.
Publishing status: Available
© John Benjamins Publishing Company
Table of Contents
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Acknowledgements | p. vii
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Introduction
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Persuasion across genres: Emerging perspectivesTuija Virtanen and Helena Halmari | pp. 3–24
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Focusing on private and semipublic discourse
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Persuasion in business negotiationsAnne Marie Bülow-Møller | pp. 27–58
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Persuasion in judicial argumentation: The Opinions of the Advocates General at the European Court of JusticeTarja Salmi-Tolonen | pp. 59–101
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Focusing on public discourse
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In search of "successful" political persuasion: A comparison of the sytles of Bill Clinton and Ronald ReaganHelena Halmari | pp. 105–134
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In a nutshell: Persuasion in the spatially constrained language of advertisingPaul Bruthiaux | pp. 135–151
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"Polls and surveys show": Public opinion as a persuasive device in editorial discourseTuija Virtanen | pp. 153–180
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Theoretical considerations
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Persuasion as implicit anchoring: The case of collocationsJan-Ola Östman | pp. 183–212
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Generic patterns in promotional discourseVijay Bhatia | pp. 213–225
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Concluding remarks
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Towards understanding modern persuasionHelena Halmari and Tuija Virtanen | pp. 229–244
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Author Index | pp. 245–248
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Subject Index | pp. 249–257
“This book should be of interest to anyone interested in persuasion and in genre studies.”
Elisabeth Le, University of Alberta, on Linguist List 16.2683 (September 2005)
“This volume is of value to those interested in Applied Linguistics, Discourse Analysis, Corpus-based approaches to Linguistics, and Rhetoric. The collection may also be of interest to non-specialists, as many of the contributions are accessible to the non-linguist. The chapters succesfully unite divergent aspects of persuasion and methodologies of analysis, while adhering to the editors' view of persuasion as implicit and an essential factor in genre dynamics. The concluding remarks succesfully lend coherence to the collection of articles and the papers together thematically.”
Beatriz Verdasco Vidal, in Discourse Sudies 8 (6)
“This collection is strongly recommended and will be invaluable not only to all students and researchers interested in approaching persuasion, genre theory and their interface from various perspectives, but also to those who are generally engaged in the study of and research in applied linguistics, text and discourse linguistics, pragmatics, rhetoric, sociolinguistics, and critical discourse analysis.”
Aleksander
Čarapi
ć, University of Belgrade, Serbia, in the International Journal of Applied Linguistics Vol. 16:2 (2006)
Cited by
Cited by 34 other publications
Abuelwafa, Marwa Adel
2021. Legitimation and Manipulation in Political Speeches: A Corpus-based Study. Procedia Computer Science 189 ► pp. 11 ff. 
Adam, Martin
2017. PERSUASION IN RELIGIOUS DISCOURSE: ENHANCING CREDIBILITY IN SERMON TITLES AND OPENINGS. Discourse and Interaction 10:2 ► pp. 5 ff.
Adam, Martin
2020. Persuasion in Religious Discourse: Employing Humour to Enhance Persuasive Effect in Sermons. In Persuasion in Specialised Discourses, ► pp. 197 ff.
Adam, Martin
2021. SENTIMENT(ALITY) AS A MEANS OF PERSUASION: ON THE THIN ICE OF MANIPULATION IN PROTESTANT SERMONS. Discourse and Interaction 14:2 ► pp. 5 ff.
Alghazo, Sharif, Khulood Al-Anbar , Abdel Rahman Altakhaineh & Marwan Jarrah
2023. First language and second language English editorialists’ use of interactional metadiscourse. Discourse and Interaction 16:2 ► pp. 5 ff.
Badarneh, Muhammad A
2020. Discourses of defense: Self and other positioning in public responses to accusations of corruption in Jordan. Discourse Studies 22:4 ► pp. 399 ff.
Bhatia, Vijay K. & Stephen Bremner
2012. English for Business Communication. Language Teaching 45:4 ► pp. 410 ff.
Catenaccio, Paola
2022. Press releases as a hybrid genre. Pragmatics. Quarterly Publication of the International Pragmatics Association (IPrA) ► pp. 9 ff.
Chen, Wenge & Ranran Zhang
Dontcheva-Navratilova, Olga
2020. Persuasion: Definition, Approaches, Contexts. In Persuasion in Specialised Discourses, ► pp. 1 ff.
Dontcheva-Navratilova, Olga
2020. Persuasion and Specialised Discourse in a Changing World. In Persuasion in Specialised Discourses, ► pp. 339 ff.
Dontcheva-Navratilova, Olga, Martin Adam, Renata Povolná & Radek Vogel
2020. Persuasive Strategies Across the Academic, Business, Religious and Technical Discourses. In Persuasion in Specialised Discourses, ► pp. 39 ff.
Dontcheva-Navratilova, Olga, Martin Adam, Renata Povolná & Radek Vogel
2020. Cross-Cultural Variation in Persuasion Across Specialised Discourses. In Persuasion in Specialised Discourses, ► pp. 263 ff.
Gatti, Maria Cristina, Cecilia Lazzeretti & Francesca Vitali
2023. Navigating Uncertainty: Social Media Narratives of Tourism during COVID-19. Lingue Culture Mediazioni - Languages Cultures Mediation (LCM Journal) 10:2
Hampl, Marek
2012. Metaphor as an Element of Persuasion in Political Discourse. Communications - Scientific letters of the University of Zilina 14:1 ► pp. 40 ff.
Jabbar, Mokhallad Mezher & Muhammed Barjes Salman
2022. A Multi-Model Study Of Persuasion Strategy in Some Medical Marketing Brochures. Journal of Tikrit University for Humanities 29:11, 2 ► pp. 24 ff.
Jalilifar, Alireza, Soheil Saidian & Said Nazari
Jopek-Bosiacka, Anna
Kuna, Agnes
2018. Chapter 1. Patterns of persuasion in Hungarian medical discourse domain from the 16th and 17th centuries. In Persuasion in Public Discourse [Discourse Approaches to Politics, Society and Culture, 79], ► pp. 21 ff.
Lazer-Pankiv, Olesia & Kostiantyn Riabtsev
2019. PECULARITIES OF EXPRESSING PERSUASIVENESS IN DEMOSTHENES’ PHILIPPICS. Studia Linguistica :15 ► pp. 125 ff.
Lim, Fei Victor
2018. Developing a systemic functional approach to teach multimodal literacy. Functional Linguistics 5:1
Murray, Jill C.
2014. Framing and blaming in times of economic crisis. Journal of Language and Politics 13:4 ► pp. 814 ff.
Pishwa, Hanna
2014. Powerless language: Hedges as cues for interpersonal functions. In The Expression of Inequality in Interaction [Pragmatics & Beyond New Series, 248], ► pp. 165 ff.
Ponton, Douglas M.
Povolná, Renata
2018. On some persuasive strategies in technical discourse: Cross-cultural analysis of directives in English and Czech technical manuals. Topics in Linguistics 19:2 ► pp. 72 ff.
Povolná, Renata
2019. CROSS-CULTURAL VARIATION IN THE EXPRESSION OF PERSUASIVE POWER IN THE GENRE OF TECHNICAL MANUALS: THE CASE OF DIRECTIVES. Discourse and Interaction 12:1 ► pp. 47 ff.
Roads, Judith
2020.
Quaker Convincement Language: Using
Pathos
and
Logos
in the Seventeenth Century
. Quaker Studies 25:2 ► pp. 189 ff.
Roitman, Malin
2014. Presidential candidates’ ethos of credibility: The case of the presidential pronounIin the 2012 Hollande–Sarkozy debate. Discourse & Society 25:6 ► pp. 741 ff.
Santulli, Francesca & Chiara Degano
2022. Agreement and Persuasion. In Agreement in Argumentation [Perspectives in Pragmatics, Philosophy & Psychology, 31], ► pp. 1 ff.
Vogel, Radek
2019. Credibility-boosting devices in corporate annual reports. Brno studies in English :2 ► pp. [217] ff.
Łącka-Badura, Jolanta
2020. Personal branding in an elevator: Developing job search pitch skills in tertiary level Business English pedagogy. Language Learning in Higher Education 10:1 ► pp. 207 ff.
Žmavc, Janja
2018. Chapter 2. Construction of the speaker’s persuasive image in public discourse. In Persuasion in Public Discourse [Discourse Approaches to Politics, Society and Culture, 79], ► pp. 43 ff.
[no author supplied]
2015. Framing and blaming in times of economic crisis: The rise and fall of the “Rudd Recession”. Journal of Language and Politics 13:4 ► pp. 814 ff.
[no author supplied]
This list is based on CrossRef data as of 16 april 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.
Subjects
Main BIC Subject
CF: Linguistics
Main BISAC Subject
LAN009000: LANGUAGE ARTS & DISCIPLINES / Linguistics / General