The Cultural Context in Business Communication
Editors
The Cultural Context in Business Communication focuses on differences and similarities in business negotiations and written communication in intercultural settings. To set the scene, Edward T. Hall looks back at “culture” as an evolutionary concept and Charles Campbell explains the value of classical rhetoric in contemporary cultures. Further contributions present case studies of cross-cultural encounters and discourse aspects in various settings. Steven Weiss explores the proper character of six cultures: Chinese, French, Japanese, Mexican, Nigerian, and Saudi. Other chapters contrast English with cultures such as Chinese, German, Dutch, Finnish, and Irish. The book closes with two chapters on training for effective business communication and provide models in participatory training and gaming.
[Not in series, 87] 1998. vi, 269 pp.
Publishing status: Available
© John Benjamins Publishing Company
Table of Contents
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IntroductionSusanne Niemeier | p. 1
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I. Theoretical Issues
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Three domains of culture and the triune brainEdward T. Hall | p. 13
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Rhetorical ethos: A bridge between high-context and low-context cultures?Charles P. Campbell | p. 31
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II. Interculturality
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Negotiating with foreign business persons: An introduction for Americans with propositions on six culturesStephen E. Weiss and William Stripp | p. 51
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III. The Cultural Context
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Power and distance as cultural and contextual elements in Finnish and English business writingHilkka Yli-Jokipii | p. 121
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Cultural values and Irish economic performanceW. Fred Scharf and Seamus Mac Mathúna | p. 145
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IV. Linguistic Perspectives
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Parallel texts and diverging cultures in Hong Kong: Implications for intercultural communicationPeter Grundy | p. 167
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Cultural keywords in Chinese-Dutch business negotiationsXiangling Li and A.J. Koole | p. 185
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‘Harmonious cooperation’ in an English-German intercultural business negotiationRalf Pörings | p. 215
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V. Training
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Raising awareness in business communication trainingLut Baten and Mia Ingels | p. 233
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The experience of sameness in differences: A course in international business writingJan Piet Verckens, Ken Davis and Antoon De Rycker | p. 247
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Name Index | p. 263
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Subject Index | p. 267
“By combining theoretical, research, and applied articles in an integrated framework the book offers value and useful insights to both academics and practitioners.”
Bertha Du-Babock, City University of Hong Kong
“[...] stimulating provocative [...] demonstrate the complexities and hazards of business communication [...] for the teacher, there is a lot to learn from the innovative training contributions.”
John Stanton, University of Newcastke, Australia
Cited by
Cited by 8 other publications
Cebron, Mag. Neva, Mag. Reka Jablonkai & Ljerka Rados
2005. The cross-cultural business communication project or expoiting ICT to facilitate ICC. Journal of Intercultural Communication 5:2 ► pp. 1 ff. 
Gotti, Maurizio
2004. Specialised Discourse in Multilingual and Multicultural Contexts. ASp :45-46 ► pp. 5 ff.
GUNNARSSON, BRITT-LOUISE
2000. Discourse, Organizations and National Cultures. Discourse Studies 2:1 ► pp. 5 ff.
Kerbrat-Orecchioni, Catherine & Véronique Traverso
2008. 1. Présentation. In Les interactions en site commercial, ► pp. 7 ff.
Marcella, Rita & Sylvie Davies
2004. The use of customer language in international marketing communication in the Scottish food and drink industry. European Journal of Marketing 38:11/12 ► pp. 1382 ff.
van Horn, Stanley
2019. World Englishes and Global Commerce. In The Handbook of World Englishes, ► pp. 635 ff.
Wu, Yuxi, W. Keith Edwards & Sauvik Das
2022. 2022 IEEE Symposium on Security and Privacy (SP), ► pp. 1863 ff.
Yli-Jokipii, H.
2001. The local and the global: an exploration into the Finnish and English Websites of a Finnish company. IEEE Transactions on Professional Communication 44:2 ► pp. 104 ff.
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Subjects
Main BIC Subject
CF: Linguistics
Main BISAC Subject
LAN009000: LANGUAGE ARTS & DISCIPLINES / Linguistics / General