(Multi) Media Translation

Concepts, practices, and research

Editors

Yves Gambier | University of Turku

Henrik Gottlieb | University of Copenhagen

Hardbound – Available

ISBN 9789027216397 (Eur) | EUR 110.00

ISBN 9781588110886 (USA) | USD 165.00

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ISBN 9789027298355 | EUR 110.00 | USD 165.00

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ISBN 9780585461724

The globalisation of communication networks has increased the domains of translation and is challenging ever more the translator’s role. This volume is a collection of contributions from two different conferences (Misano, 1997 and Berlin, 1998). (Multi)Media translation, especially screen translation (TV, cinema, video), has made more explicit the complexities of any communication and has led us to take a fresh look at the translator’s strategies and behaviours.

Several papers ponder the concepts of media and multimedia, the necessity of interdisciplinarity, the polysemiotic dimension of audiovisual media. Quite a few discuss the current transformations in audiovisual media policy. A great many deal with practices, mainly in subtitling but also in interpreting for TV and surtitling: what are the quality parameters and the conditions to meet audience’s expectations?

Finally some show the cultural and linguistic implications of screen translation. Digitalisation is changing production and broadcasting and speeding up convergence between media, telecommunications and information and communication technology.
Is (multi)media translation a new field of study or an umbrella framework for scholars from various disciplines? Is it a trick to overcome the absence of prestige in Translation Studies? Or is it just a buzz word which gives rise to confusion? These questions remain open: the 26 contributions are partial answers.

[Benjamins Translation Library, 34] 2001. xx, 298 pp.

Publishing status: Available

https://doi.org/10.1075/btl.34

Table of Contents

Multimedia, Multilingua: Multiple Challenges

Yves Gambier and Henrik Gottlieb | p. viii

Part I: Concepts

Multimedia & Translation: Methodological Considerations

Patrick Cattrysse | p. 1

Some Thoughts on the Study of Multimodal and Multimedia Translation

Aline Remael | p. 13

Simultaneous Interpreting for Television and Other Media: Translation Doubly Constrained

Sergio Viaggio | p. 23

Hypertext and Cyberspace: New Challenges to Translation Studies

Domingo Sánchez-Mesa Martínez | p. 35

Images of Translation

Gregor Goethals | p. 45

Text and Context in Multimedia Translation

J. Ritter Werner | p. 51

About Remakes, Dubbing and Morphing: Some Comments on Visual Transformation Processes and their Relevance for Translation Theory

Karin Wehn | p. 65

Part II: Policies and Practices

Shooting in English? Myth or Necessity?

Anne Jäckel | p. 73

The Position of Foreign Languages in the Flemish Media

Reine Meylaerts | p. 91

Disentangling Audiovisual Translation into Catalan from the Spanish Media Mesh

Patrick Zabalbeascoa, Natália Izard and Laura Santamaria | p. 101

Interpreter-Mediated TV Live Interviews

Bistra Alexieva | p. 113

Conference Interpreters on the Air: Live Simultaneous Interpreting on Italian Television

Gabriele Mack | p. 125

Translation Quality. An Organizational Viewpoint

Eivor Gummerus and Catrine Paro | p. 133

Quality Down Under

Felicity Müller | p. 143

Quality Control of Subtitles: Review or Preview?

Heulwen James | p. 151

Subtitling for Channel 4 Television

Hazel R. Morgan | p. 161

Live Interlingual Subtitling

Corien M. den Boer | p. 167

Punctuating Subtitles: Typographical Conventions and their Evolution

Clara Cerón | p. 173

Surtitling Operas. With Examples of Translations from German into French and Dutch

Linda Dewolf | p. 179

Part III: Empirical Research

The Choice to Subtitle Children’s TV Programmes in Greece: Conforming to Superior Norms

Fotios Karamitroglou | p. 189

Striving for Quality in Subtitling: the Role of a Good Dialogue List

Jorge Díaz-Cintas | p. 199

Features of Oral and Written Communication in Subtitling

Alexandra Assis Rosa | p. 213

The Subtitling of la Haine: A Case Study

Anne Jäckel | p. 223

Transfert des références culturelles dans les sous-titres filmiques

Teresa Tomaszkiewicz | p. 237

Anglicisms and TV Subtitles in an Anglified World

Henrik Gottlieb | p. 249

Incidental Foreign-Language Acquisition by Children Watching Subtitled Television Programs

Marijke Van de Poel and Géry d'Ydewalle | p. 259

Epilogue

Four Remarks on Translation Research and Multimedia

Anthony Pym | p. 275

Subject Index | p. 294

List of Films and TV Programmes Cited | p. 297

“Translation in the context of multimedia and technology will continue to evolve and take shape. The articles in this book give an excellent overview of this innovative area of study, and open the door to further research.”

Sabine Lauffer, Glendon College, York University

Cited by (39)

Cited by 39 other publications

Order by:

Agnetta, Marco

2024. Translation as de- and reconstructing synsemiotic relationships. Babel. Revue internationale de la traduction / International Journal of Translation / Revista Internacional de Traducción 70:1-2 ► pp. 17 ff.

El-Farahaty, Hanem & Rafat Y. Alwazna

2024. Translating Cultural References and Sensitive Elements Between Arabic and English: Netflix Subtitles as a Case Study. Sage Open 14:2

Qiao, Peng

2024. On the dynamic interplay of macro and micro contexts in translation. Babel. Revue internationale de la traduction / International Journal of Translation / Revista Internacional de Traducción 70:1-2 ► pp. 40 ff.

Alotaibi, Hind M., Hassan Saleh Mahdi & Deema Alwathnani

2023. Effectiveness of Subtitles in L2 Classrooms: A Meta-Analysis Study. Education Sciences 13:3 ► pp. 274 ff.

Gao, Xiu & Danielle Gurevitch

2023. Acceptance and perception of multimodal expression of Israeli-Jewish culture in China: ‘The Realist’ comic strip as a case study. Israel Affairs 29:6 ► pp. 1220 ff.

Rędzioch-Korkuz, Anna

2023. Revisiting the concepts of translation studies: equivalence in linguistic translation from the point of view of Peircean universal categories. Language and Semiotic Studies 9:1 ► pp. 33 ff.

Vršič, Zarja

2023. From painting to novel: Claude Simon’s Triptych. Translation Studies 16:2 ► pp. 227 ff.

戴, 恋

2023. A Study on Subtitle Translation of Anti-Epidemic Documentaries under the Background of “Chinese Culture Going Out”—A Case Study of Frontline: China’s Fight against COVID-19. Modern Linguistics 11:12 ► pp. 6265 ff.

Muñoz, María Cantarero

2022. Translation and multimodality. Beyond words. Translation Studies 15:1 ► pp. 110 ff.

Schäffner, Christina

2022. Translation studies. In Handbook of Pragmatics [Handbook of Pragmatics, ], ► pp. 1412 ff.

Valdeón, Roberto A.

2022. Latest trends in audiovisual translation. Perspectives 30:3 ► pp. 369 ff.

Zanotti, Serenella

2022. Audiovisual Translation. In The Cambridge Handbook of Translation, ► pp. 440 ff.

Bardini, Floriane

2021. Matamala, Anna (2019) : Accessibilitat i traducció audiovisual [Accessibilité et traduction audiovisuelle]. Vic : Eumo, 275 p. . Meta: Journal des traducteurs 66:3 ► pp. 753 ff.

Jiménez-Crespo, Miguel A.

2020. The “technological turn” in translation studies. Translation Spaces 9:2 ► pp. 314 ff.

Neelsen, Sarah

2020. Rachel Weissbrod and Ayelet Kohn. Translating the Visual. A Multimodal Perspective. Londres et New York, Routledge, 2019, 223 p. . TTR : traduction, terminologie, rédaction 33:1 ► pp. 174 ff.

OĞUZ, Derya

2020. Orijinal Netflix dizisi “Dark” örnekleriyle görsel-işitsel metinlerde çokkipli metin çözümleme (çevriyazı) yöntemi. RumeliDE Dil ve Edebiyat Araştırmaları Dergisi :20 ► pp. 690 ff.

Scarpa, Federica

2020. Theoretical Issues in Specialised Translation. In Research and Professional Practice in Specialised Translation, ► pp. 111 ff.

van Doorslaer, Luc

2020. Translation studies: what’s in a name?. Asia Pacific Translation and Intercultural Studies 7:2 ► pp. 139 ff.

ÖNCÜ YILMAZ, Tutku & Emre CANBAZ

2019. Hikâye Odaklı Video Oyunlarda Çevirinin Rolü: The Last of Us Video Oyunu Üzerine Bir Değerlendirme. Çeviribilim ve Uygulamaları Dergisi :26 ► pp. 77 ff.

Li, Dang

2018. Chinese-dialect film and its translation: A case study ofThe World(2004). Journal of Chinese Cinemas 12:3 ► pp. 267 ff.

Baumgarten, Stefan & Jordi Cornellà-Detrell

2017. Introduction. Target. International Journal of Translation Studies 29:2 ► pp. 193 ff.

Jiménez, Rocío García

2017. Song translation and AVT. Babel. Revue internationale de la traduction / International Journal of Translation 63:2 ► pp. 200 ff.

Masiola, Rosanna

2016. Interjectional issues in translation. Babel. Revue internationale de la traduction / International Journal of Translation 62:2 ► pp. 300 ff.

O’Sullivan, Carol

2016. Imagined spectators. Target. International Journal of Translation Studies 28:2 ► pp. 261 ff.

Eardley-Weaver, Sarah

2015. Opening eyes to opera. In Describing Cognitive Processes in Translation [Benjamins Current Topics, 77], ► pp. 125 ff.

Ferreira, Aline, John W. Schwieter & Daniel Gile

2015. The position of psycholinguistic and cognitive science in translation and interpreting. In Psycholinguistic and Cognitive Inquiries into Translation and Interpreting [Benjamins Translation Library, 115], ► pp. 3 ff.

Rodríguez Martín, Gustavo A.

2015. The Simpsons. Babel. Revue internationale de la traduction / International Journal of Translation 61:1 ► pp. 1 ff.

Sherouse, Perry

2015. Russian Presence in Georgian Film Dubbing: Scales of Inferiority. Journal of Linguistic Anthropology 25:2 ► pp. 215 ff.

Liu, Juan & Hui Juan Jia

2014. The Study of Non-verbal Allusion Translation in Film Subtitle: Based on Relevance Theory. Journal of Language Teaching and Research 5:6

Tsai, Claire

2013. Television News Translation in the Era of Market-driven Journalism. Meta 57:4 ► pp. 1060 ff.

Abend-David, Dror

2012. Shakespeare, Nicole Kidman and Contemporary Translation Theory. FORUM. Revue internationale d’interprétation et de traduction / International Journal of Interpretation and Translation 10:2 ► pp. 1 ff.

Pedersen, Jan

2010. Audiovisual translation – in general and in Scandinavia. Perspectives 18:1 ► pp. 1 ff.

Alcina, Amparo

2008. Translation technologies. Target. International Journal of Translation Studies 20:1 ► pp. 79 ff.

Oittinen, Riitta

2008. From Thumbelina to Winnie-the-Pooh: Pictures, Words, and Sounds in Translation. Meta 53:1 ► pp. 76 ff.

Taivalkoski-Shilov, Kristiina

2008. Subtitling8 Milein three languages. Target. International Journal of Translation Studies 20:2 ► pp. 249 ff.

Guillot, Marie-Noëlle

2007. Oral et illusion d’oral : indices d’oralité dans les sous-titres de dialogues de film. Meta 52:2 ► pp. 239 ff.

Gambier, Yves

2006. Orientations de la recherche en traduction audiovisuelle. Target. International Journal of Translation Studies 18:2 ► pp. 261 ff.

Meylaerts, Reine

2006. Heterolingualism in/and translation. Target. International Journal of Translation Studies 18:1 ► pp. 1 ff.

Tomaszkiewicz, Teresa

1970. Coraz bardziej interdyscyplinarny charakter badań przekładoznawczych. Między Oryginałem a Przekładem 22:1(31) ► pp. 43 ff.

This list is based on CrossRef data as of 25 september 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.

Subjects

Translation & Interpreting Studies

Translation Studies

Main BIC Subject

CFP: Translation & interpretation

Main BISAC Subject

LAN023000: LANGUAGE ARTS & DISCIPLINES / Translating & Interpreting

ONIX Metadata

ONIX 2.1

ONIX 3.0

U.S. Library of Congress Control Number: 2001035865 | Marc record